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Spotify and Pandora popular among users. The long tail of digital audio options means that no individual service claims all that much daily time when calculated against the whole population. But among its active adult user base, Spotify will take up a robust 56 minutes per day this year, and Pandora will take 48 minutes.

Spotify, Apple, and YouTube own the market. Spotify is the biggest player in the US digital audio market with 36.3% of paid digital audio subscribers in 2023. This year, YouTube Premium (28.6% of subscribers) will take over Apple Music (28.4%). While Spotify鈥檚 share of the digital audio market as a whole will shrink slightly, its podcast listener share is increasing.

Digital radio apps, podcasts, and streaming music options in Canada are proliferating, led by Spotify. We forecast there will be 11.1 million Spotify listeners in Canada in 2023, helping digital audio time climb to new heights. Podcasts are instrumental in rising digital audio minutes. We forecast there will be 13.1 million podcast listeners in Canada this year.

Spotify, where US user growth will slow to single digits this year, per our August 2023 forecast, is the next platform that could implement this strategy. The platform already offers a free, ad-supported tier, but a low-price ad-supported tier could offer fewer ads and access to premium features like audiobooks (which could also be ad-supported) and AI playlists.

Its highly customizable worlds and characters encourage user expression and has attracted significant brand interest from big names like Spotify and the NFL. After an uneven post-IPO run, Roblox has enjoyed two strong quarters in 2024, with revenue gains of 22% and 31.3%.

Free and premium Spotify subscribers can access at least two video lessons per course for free. Then they have to fork out for access to the full course. But Danny, what do you make of this new initiative from Spotify? Daniel Konstantinovic:. I think it's an interesting one.

Pinterest and Spotify are in good shape for an acceleration this year, and Instagram鈥檚 strength in 2023 and 2024 will help Meta overall. But most players will hold relatively steady in the new slow- to medium-growth environment. Google is still on track to be the first $200 billion ad company by 2024.

Spotify and YouTube are their preferred platforms for podcasts. Forty percent of adult Gen Zers said Spotify was their go-to platform for podcasts, while 32% cited YouTube, according to an October 2022 Morning Consult poll. Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they鈥檙e probably bingeing it.

So Spotify already has several different video ad formats and it's been quite a strategic priority for the platform. And according to its own research, time spent with video on Spotify has increased 48% year over year. And among Gen Z users, 136%.

Spotify is at the other end of the spectrum. They went the other way, with its chief HR officer reaffirming the company's work from anywhere policy. According to a 2024 return to office report from Robin, nearly 70% of people reported having a mandate in place. The average policy for those with a mandate was three days a week in the office. So there are few stats here.

But other platforms are also included in this earning mix, including Substack, LTK, and Spotify. US social media creator revenues will total $13.7 billion this year, per our March 2024 forecast. That鈥檚 an increase of 16.5% over 2023. Even as creators work to diversify revenue streams and go D2C, brand deals rule the creator economy, which is good news for advertisers. Use this chart:.

Adult Spotify and Pandora users spend 51 and 49 minutes listening to audio daily, respectively. That鈥檚 more time spent than on most social media platforms, according to our forecasts. TikTok, which leads time spent, averaged 53.8 minutes per day from its US adult users. 鈥淎udio has massive reach and it鈥檚 just going to be continually growing as it has more and more users looking at it.

Companies from TikTok to Spotify have again invited creators to participate in their programming. The big picture: The creator economy is at an inflection point. As the ad industry finally embraces creators as content producers and marketing partners, top stars are turning their online success into globally recognizable brands of their own.

The news: Meta demonstrated strong earnings in its most recent quarter, continuing the positive news shared this week by Google, Microsoft, Spotify, and Snap. In Q3, revenues reached $34.15 billion, up from $27.71 billion a year earlier, marking 23% growth. Operating margin stood at 40%, doubling from the 20% recorded in 2022. Quarterly net income was $11.58 billion, up 164% from $4.4 billion in 2022.

Self-serve advertising platforms are also growing in popularity; Spotify, Instacart, and more have all launched self-serve ad channels to offer advertisers greater control over their exposure. Our take: In its never-ending quest to reach profitability, Uber has become more and more of an advertising technology company.

Podcast advertising is a hotbed of revenue growth for Spotify, and that bed is getting king-sized. We're going to stick with Spotify for the next story too as it looks to AI for podcast recommendations.

A Spotify creator, for example, has the potential to monetize an AI song, with the original artists being "cloned" not making a cent. Our take: The intersection of AI and artistry in 鈥淗eart on My Sleeve鈥� serves as a pivotal moment in the ongoing dialogue about tech鈥檚 influence on creativity, prompting a reevaluation of what constitutes originality.

The most popular individual media service in the US, Netflix, has a limited ad inventory, and several other major time-takers, like Spotify, Disney+, and Amazon Prime Video, are also semi-closed systems.

And now you can watch the video version on Spotify. If you play the Weekly Listen on your Spotify app, a video will pop up on the screen so you can follow along to the charts, the data that we use and see our faces. Or you can, of course, just use Spotify, Apple Podcasts or any other podcast player to listen to us the usual way.

For marketers: Gen Z鈥檚 casual approach to relationships presents a goldmine for social media content, as shown by TikTok鈥檚 鈥渄ating wrapped" trend, where creators present the year鈥檚 dating history in a play on Spotify Wrapped. Be mine: For those celebrating Valentine鈥檚 Day in the more traditional sense, it鈥檚 business as usual.

While there are examples of extremely successful brand activations across both (like Roblox鈥檚 Spotify Island), the pace of new campaigns has slowed dramatically thanks to rising interest rates and technological barriers that make advertisers hesitant.

Video: Video-enabled podcasts represent less than 10% of podcast revenues, according to the IAB, but YouTube is the No. 2 most popular place for listening to podcasts for Gen Z after Spotify, per an October 2022 Morning Consult poll. As Gen Z podcast listening picks up, advertisers will want to meet listeners where they鈥檙e consuming content.