Spotify and Pandora popular among users. The long tail of digital audio options means that no individual service claims all that much daily time when calculated against the whole population. But among its active adult user base, Spotify will take up a robust 56 minutes per day this year, and Pandora will take 48 minutes.
Article
| Mar 23, 2023
Spotify, Apple, and YouTube own the market. Spotify is the biggest player in the US digital audio market with 36.3% of paid digital audio subscribers in 2023. This year, YouTube Premium (28.6% of subscribers) will take over Apple Music (28.4%). While Spotify’s share of the digital audio market as a whole will shrink slightly, its podcast listener share is increasing.
Article
| Jan 10, 2023
Digital radio apps, podcasts, and streaming music options in Canada are proliferating, led by Spotify. We forecast there will be 11.1 million Spotify listeners in Canada in 2023, helping digital audio time climb to new heights. Podcasts are instrumental in rising digital audio minutes. We forecast there will be 13.1 million podcast listeners in Canada this year.
Report
| Jun 2, 2023
Spotify, where US user growth will slow to single digits this year, per our August 2023 forecast, is the next platform that could implement this strategy. The platform already offers a free, ad-supported tier, but a low-price ad-supported tier could offer fewer ads and access to premium features like audiobooks (which could also be ad-supported) and AI playlists.
Article
| Jan 2, 2024
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| Dec 5, 2024
Source: Signal Hill Insights; Cumulus Media
Its highly customizable worlds and characters encourage user expression and has attracted significant brand interest from big names like Spotify and the NFL. After an uneven post-IPO run, Roblox has enjoyed two strong quarters in 2024, with revenue gains of 22% and 31.3%.
Article
| Aug 30, 2024
Free and premium Spotify subscribers can access at least two video lessons per course for free. Then they have to fork out for access to the full course. But Danny, what do you make of this new initiative from Spotify? Daniel Konstantinovic:. I think it's an interesting one.
Audio
| Apr 2, 2024
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| Dec 2, 2024
Source: Signal Hill Insights; Cumulus Media
Chart
| Dec 2, 2024
Source: Signal Hill Insights; Cumulus Media
Pinterest and Spotify are in good shape for an acceleration this year, and Instagram’s strength in 2023 and 2024 will help Meta overall. But most players will hold relatively steady in the new slow- to medium-growth environment. Google is still on track to be the first $200 billion ad company by 2024.
Report
| Jan 9, 2023
Spotify and YouTube are their preferred platforms for podcasts. Forty percent of adult Gen Zers said Spotify was their go-to platform for podcasts, while 32% cited YouTube, according to an October 2022 Morning Consult poll. Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they’re probably bingeing it.
Report
| Sep 21, 2023
So Spotify already has several different video ad formats and it's been quite a strategic priority for the platform. And according to its own research, time spent with video on Spotify has increased 48% year over year. And among Gen Z users, 136%.
Audio
| Apr 5, 2024
Spotify is at the other end of the spectrum. They went the other way, with its chief HR officer reaffirming the company's work from anywhere policy. According to a 2024 return to office report from Robin, nearly 70% of people reported having a mandate in place. The average policy for those with a mandate was three days a week in the office. So there are few stats here.
Audio
| Nov 8, 2024
But other platforms are also included in this earning mix, including Substack, LTK, and Spotify. US social media creator revenues will total $13.7 billion this year, per our March 2024 forecast. That’s an increase of 16.5% over 2023. Even as creators work to diversify revenue streams and go D2C, brand deals rule the creator economy, which is good news for advertisers. Use this chart:.
Article
| Jun 13, 2024
Adult Spotify and Pandora users spend 51 and 49 minutes listening to audio daily, respectively. That’s more time spent than on most social media platforms, according to our forecasts. TikTok, which leads time spent, averaged 53.8 minutes per day from its US adult users. “Audio has massive reach and it’s just going to be continually growing as it has more and more users looking at it.
Article
| Sep 21, 2023
Companies from TikTok to Spotify have again invited creators to participate in their programming. The big picture: The creator economy is at an inflection point. As the ad industry finally embraces creators as content producers and marketing partners, top stars are turning their online success into globally recognizable brands of their own.
Article
| Jun 7, 2024
The news: Meta demonstrated strong earnings in its most recent quarter, continuing the positive news shared this week by Google, Microsoft, Spotify, and Snap. In Q3, revenues reached $34.15 billion, up from $27.71 billion a year earlier, marking 23% growth. Operating margin stood at 40%, doubling from the 20% recorded in 2022. Quarterly net income was $11.58 billion, up 164% from $4.4 billion in 2022.
Article
| Oct 26, 2023
Self-serve advertising platforms are also growing in popularity; Spotify, Instacart, and more have all launched self-serve ad channels to offer advertisers greater control over their exposure. Our take: In its never-ending quest to reach profitability, Uber has become more and more of an advertising technology company.
Article
| Mar 17, 2023
Podcast advertising is a hotbed of revenue growth for Spotify, and that bed is getting king-sized. We're going to stick with Spotify for the next story too as it looks to AI for podcast recommendations.
Audio
| Nov 27, 2023
A Spotify creator, for example, has the potential to monetize an AI song, with the original artists being "cloned" not making a cent. Our take: The intersection of AI and artistry in “Heart on My Sleeve” serves as a pivotal moment in the ongoing dialogue about tech’s influence on creativity, prompting a reevaluation of what constitutes originality.
Article
| Sep 8, 2023
The most popular individual media service in the US, Netflix, has a limited ad inventory, and several other major time-takers, like Spotify, Disney+, and Amazon Prime Video, are also semi-closed systems.
Article
| Jul 25, 2023
And now you can watch the video version on Spotify. If you play the Weekly Listen on your Spotify app, a video will pop up on the screen so you can follow along to the charts, the data that we use and see our faces. Or you can, of course, just use Spotify, Apple Podcasts or any other podcast player to listen to us the usual way.
Audio
| Sep 19, 2024
For marketers: Gen Z’s casual approach to relationships presents a goldmine for social media content, as shown by TikTok’s “dating wrapped" trend, where creators present the year’s dating history in a play on Spotify Wrapped. Be mine: For those celebrating Valentine’s Day in the more traditional sense, it’s business as usual.
Article
| Feb 2, 2024
While there are examples of extremely successful brand activations across both (like Roblox’s Spotify Island), the pace of new campaigns has slowed dramatically thanks to rising interest rates and technological barriers that make advertisers hesitant.
Article
| Feb 16, 2023
Video: Video-enabled podcasts represent less than 10% of podcast revenues, according to the IAB, but YouTube is the No. 2 most popular place for listening to podcasts for Gen Z after Spotify, per an October 2022 Morning Consult poll. As Gen Z podcast listening picks up, advertisers will want to meet listeners where they’re consuming content.
Article
| Oct 31, 2023