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You can watch that on YouTube or Spotify now if you would like, or of course you can just listen to it the usual way.

For marketers: Gen Z鈥檚 casual approach to relationships presents a goldmine for social media content, as shown by TikTok鈥檚 鈥渄ating wrapped" trend, where creators present the year鈥檚 dating history in a play on Spotify Wrapped. Be mine: For those celebrating Valentine鈥檚 Day in the more traditional sense, it鈥檚 business as usual.

While there are examples of extremely successful brand activations across both (like Roblox鈥檚 Spotify Island), the pace of new campaigns has slowed dramatically thanks to rising interest rates and technological barriers that make advertisers hesitant.

Digital audio service includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Pandora and Spotify; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats.

Video: Video-enabled podcasts represent less than 10% of podcast revenues, according to the IAB, but YouTube is the No. 2 most popular place for listening to podcasts for Gen Z after Spotify, per an October 2022 Morning Consult poll. As Gen Z podcast listening picks up, advertisers will want to meet listeners where they鈥檙e consuming content.

Mainstays like Meta, Google, Spotify, and Snap will return to their residences on the Croisette. There are few other events that bring together as many of the world鈥檚 top CMOs as Cannes Lions, providing ample opportunity for tech, social, and ecommerce firms to mingle with and pitch their growing (or struggling) ad businesses to the C-Suite.

And digital audio is complicated by the fact that the leading platforms like Spotify are more interested in subscriber fee-based subscriptions than ad revenue, so they want you to pay to avoid ads.鈥�. Podcasters are particularly attentive audio listeners, and can be seen as an untapped market for advertisement investment. 鈥淲e鈥檙e not saying this is a call to action.

The most popular individual media service in the US, Netflix, has a limited ad inventory, and several other major time-takers, like Spotify, Disney+, and Amazon Prime Video, are also semi-closed systems.

Explore the potential of pairing TV campaigns with other streaming platforms (like Spotify) to expand audience reach of events like Eurovision. More like this:. Shoppable media helps brands monetize live events. Sports ad inventory growth creates new, niche opportunities for brands. 5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves.

Time spent with CTV devices includes a good deal of time watching video, but it also includes other activities such as shopping, searching, and listening to digital audio like Spotify or Pandora. Average daily time spent with CTV devices has already caught up with time spent with desktop/laptops; by next year CTV (1:56) will be ahead of time spent with desktop/laptops (1:51).

Our latest forecast for 14 countries and three regions shows sustained healthy growth for podcast listenership in most markets, even as the boom years are winding down.

But are we more likely to be TikToking on our CTVs in the future, listening to Spotify on the big screen, more playing games on Netflix from our television? I wonder if there's going to be any activity that starts to muscle in on some of that share of digital video. Yory Wormser:.

But members of Gen Z weren鈥檛 just there for the fun鈥攖hey were also there to educate marketers: 22-year-old creator and business owner Emma Chamberlain spoke to a jam-packed audience at Spotify Beach about brand-building and navigating partnerships, while 23-year-old JUV Consulting founder Ziad Ahmed led a conversation about brand bravery with actress Auli鈥檌 Cravalho during Insider鈥檚 CMO breakfast.

Most of us drive a connected car and connect to media鈥攖hink your Spotify app. CES, however, revealed vehicles that will amp up media in innovative ways. Heads up displays turn in-car AR into a reality. The BMW i Vision Dee displayed an AR overlay that projects images across the whole windshield. Continental and Samsung鈥檚 Harman also displayed similar versions.

Bill C-11, the Online Streaming Act, passed into law in April 2023, requiring foreign streaming services like Netflix and Spotify to invest in Canadian content and adhere to quotas. Both companies have criticized strict quotas, arguing they already invest in Canadian artists and productions. Meta and Google have balked at the law.

With the glasses on, you can video chat, check Instagram, play a 3D version of Pong, watch YouTube videos, play Spotify playlists, use multi-modal AI to interact with everyday objects, even look at a table of ingredients to have Orion, the glasses, provide a recipe, and more. These glasses are years from production. This is just a prototype.

Myers notes that Spotify has indicated it might make a similar move because A. Last summer it closed a hundred million deal to buy audiobook distributor, Find a Way. And 2. Former CCO Dawn Ostrov said Spotify was looking at bringing ad monetization into audiobooks, though there's been no official announcement. The question here is, could audiobooks be the next frontier for advertising?

Spotify is the last digital giant we're talking about. The audio streaming Giant recently told us that it was in good shape. It is approaching the 600 million users mark, continues to make enough money to turn a profit. But what did Spotify just offer British and Australian and next year American premium subscribers? Was it 10% off merch bought through Spotify's platform?

Spotify is similar to TikTok in that it's one of those platforms that ranks in the middle of the pack among the whole population, but its users love it. You've got like 16 minutes a day among the whole population, but among users up to 51, and that's a TikTok style data point. Marcus Johnson:. Hey gang, it's Thursday, April 4th.

So, a similar example is those Spotify day lists that they're giving now where it has a name and it's made just for you. They could not put AI behind that. They could just be making it random. But the fact that it feels personalized to me is very appealing as a consumer. Carina Perkins:. Have you listened to the Generative AI DJ on Spotify? Sara Lebow:.

TikTok will try to challenge Spotify and Apple Music with its new music streaming service, TikTok Music. Initially introduced in Brazil and Indonesia, the subscription service will include the libraries of leading record companies.

Spotify uses GenAI to create personalized playlists for customers based on listening habits and preferences. Regular updates keep users engaged. Customers share playlists on social media鈥攖urning loyal customers into brand advocates. How can marketers and CX leaders capitalize on GenAI? Change and adaptation are key as the technology rapidly evolves.

Spotify remains the lone non-US and non-Chinese digital ad publisher to crack our global rankings. The Swedish digital audio giant鈥檚 ad revenues will nearly hit the $2 billion mark in 2024 and leap to $2.31 billion in 2025. These figures are a downward revision from our previous projections but represent healthy growth nevertheless. To see the full forecast, click here.