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These features are available in the US now for Copilot Pro subscribers, and access is expected to expand in the coming months. Solo surfing: Copilot鈥檚 autonomous browsing competes with OpenAI鈥檚 Operator and Google鈥檚 Project Mariner, with a strong focus on shopping.

NBCUniversal aims to attract more subscribers and make its streaming service more visible to potential customers. EverPass, backed by RedBird Capital Partners, works with rights holders, distribution partners, and business owners to commercially distribute premium live events. Why it matters: Digital out-of-home content and advertising are growing in importance.

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

Declining TV viewing, tiered streaming, emergent ad businesses, and content spending cutbacks will be among the most prominent 2023 video trends.

Streaming has transformed sports viewership鈥攁nd advertising along with it. With more fans tuning in through connected TV than traditional broadcast, brands now have a unique chance to reach a loyal, engaged audience.

For $7.99 per month, Klarna Plus subscribers can shop and pay via the Klarna app without paying service fees, while also getting a sign-up bonus and purchase discounts. Sezzle Pay Anywhere users get 1% back on purchases and pay less to reschedule orders.

In 2025, 75.1 million people will join the ranks of sub OTT viewership, which means that either they or someone in their household will be a paying subscriber after not being one in 2024. By 2028, there will be nearly a quarter-billion more such viewers than there were in 2024.

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

There won鈥檛 be a significant influx of new subscribers in the coming years. The annual growth rate for new subscription buyers will be in the low single digits through 2027, indicating that the number of consumers interested in ecommerce subscriptions may be approaching a ceiling. Existing subscribers have also opted for fewer subscriptions.

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Spotify has more than 675 million users, including 263 million subscribers. YouTube Music has only just passed 125 million subscribers鈥攊ncluding YouTube Premium, which isn鈥檛 solely focused on music video content.

Streaming ad loads haven鈥檛 changed much lately. To a viewer accustomed to watching Netflix without ads, 9 minutes of ads per hour may seem like a lot. But that鈥檚 still much lower than linear TV, which has about 15 minutes of ads per hour.

T-Mobile is also expected to offer satellite calling and data services 鈥渃oming in the future,鈥� a move that could compel upgrades to existing smartphone plans and entice subscribers of competing networks.

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

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Paramount鈥檚 restructuring and layoffs bely their challenged market position: Pluto TV and Paramount+ are attractive streaming assets, but may not be enough to help them increase market share.

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Not a subscriber? Click here to get a demo of our full platform and coverage.

Not a subscriber? Click here to get a demo of our full platform and coverage.

Not a subscriber? Click here to get a demo of our full platform and coverage.