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  • How CMOs Balance Brand Integrity and Bravery (ĢAV subscription required). Black Consumers’ Digital Habits 2024 (ĢAV subscription required). Methodology: Data is from a February 2025 The Harris Poll survey as cited by Axios. 2,108 US adults were surveyed online during January 30-February 1, 2025.

    Article
     | 
    Mar 31, 2025
  • But the news could also further delay Apple’s long-rumored ad-supported subscription tier, which is already staring down an uncertain fate after a steady drip of executive departures.

    Article
     | 
    Oct 11, 2024
  • FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands (ĢAV subscription required). US Forecast Trends to Watch in 2025 (ĢAV subscription required). Methodology: Data is from the February 2025 Ipsos "Poll on Consumer Behavior." 1,082 US adults were surveyed during February 11-12, 2025.

    Article
     | 
    Mar 25, 2025
  • US Influencer Marketing Forecast 2025 (ĢAV subscription required). US Creator Economy 2025 (ĢAV subscription required). Methodology: Data is from the March 2025 Traackr "2025 Creator Pay Survey." 500 US marketers were surveyed during February 24-25, 2025. Respondents had to have partnered with creators in order to participate in the survey.

    Article
     | 
    May 7, 2025
  • US Privacy Trends 2024 (ĢAV subscription required). Tech Trends to Watch in 2025 (ĢAV subscription required). Note: Respondents were asked, "Why do you use a VPN? Select all that apply.".

    Article
     | 
    Apr 24, 2025
  • Adult Gen Zers are the most likely to listen solely to ad-free digital audio. This is the case for 33% of listeners ages 18 to 24 and 25% of those ages 25 to 44, according to CivicScience. Whether they pay for their subscriptions or use a shared family account, one-third of Gen Zers are not hearing ads unless they’re listening to podcasts. Read the full report, Digital Audio Listener Demographics 2025.

    Article
     | 
    Apr 15, 2025
  • Data Drop: 5 Charts on the State of GenAI Search (ĢAV subscription required). Gen Z Social Search Habits (ĢAV subscription required).

    Article
     | 
    Mar 20, 2025
  • In 2024, US digital pay TV services will make $15.41 billion in subscription revenues—that’s nearly one-fourth of total subscription over-the-top (OTT) revenues and almost one-fifth of total pay TV subscription revenues. YouTube TV and Hulu + Live TV have grown their subscription revenue share. Prior to the pandemic in 2019, these services received half of US vMVPD subscription revenues.

    Report
     | 
    Jan 26, 2024
  • US Banking Consumer Habits by Generation 2024 (ĢAV subscription required). Banking Trends to Watch in 2025 (ĢAV subscription required). Methodology: Data is from the February 2025 FICO "2024 Bank Customer Experience Survey: US." 1,000 US adults were surveyed online during September 2024.

    Article
     | 
    Apr 1, 2025
  • The MLB might prefer platforms with a higher subscription base and more revenue—perhaps the likes of Netflix, Hulu, and Disney+, which generate the most OTT subscription revenues. Apple is already spending $2.5 billion on MLS rights over a 10-year period, so adding another deal—that would likely be above $500 million—might be too much for Apple to justify.

    Article
     | 
    Feb 24, 2025
  • A Marketer’s Guide to AI Agents 2025 (ĢAV subscription required). Generative AI Trends to Watch in 2025 (ĢAV subscription required). Methodology: Data is from the March 2025 Writer report titled "Generative AI Adoption in the Enterprise." 1,600 knowledge workers in the US were surveyed from November 29 to December 24, 2024. The sample included 800 C-suite executives and 800 employees.

    Article
     | 
    Apr 23, 2025
  • Worldwide Digital Gamers Forecast 2025 (ĢAV subscription required). US Teen Digital Habits 2025 (ĢAV subscription required).

    Article
     | 
    Apr 17, 2025
  • FAQ: US-Canada Trade War (ĢAV subscription required). FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands (ĢAV subscription required). Methodology: Data is from the November 2024 RetailNext report titled "Consumer Sentiment Survey." 1,056 US adults ages 18-64 were surveyed online during August 21-23, 2024.

    Article
     | 
    Apr 10, 2025
  • AI Agents and the Consumer Journey (ĢAV subscription required). A Marketer’s Guide to AI Agents 2025 (ĢAV subscription required). Methodology: Data is from the March 2025 Salesforce "Connected Shoppers Report, Sixth Edition" as cited in company blog. 8,350 shoppers worldwide and 1,700 retail professionals worldwide were surveyed online during November 27-December 26, 2024.

    Article
     | 
    May 2, 2025
  • US Consumer Sentiment Survey: AI Adoption (ĢAV subscription required). Restaurant Digitization 2024 (ĢAV subscription required). Note: This data is being featured as part of our special coverage of AI in Commerce. Methodology: Data is from a February 2025 YouGov analysis as cited in company blog. 1,203 US adults ages 18+ were surveyed online during December 23, 2024-January 1, 2025.

    Article
     | 
    Mar 28, 2025
  • Health Trends to Watch in 2025 (ĢAV subscription required). Organic Social Strategies That Work (ĢAV subscription required). Methodology: Data is from the February 2025 Earnest Analytics report titled "Tracking Fitness Spending and Wellness Device Trends With Credit Card Transaction Data."

    Article
     | 
    Mar 24, 2025
  • A Marketer’s Guide to AI Agents 2025 (ĢAV subscription required). Generative AI Trends to Watch in 2025(ĢAV subscription required). Note: Data was provided to ĢAV by Interactive Advertising Bureau (IAB).

    Article
     | 
    Apr 21, 2025
  • US Teen Digital Habits 2025 (ĢAV subscription required). Youth and Social Media (ĢAV subscription required).

    Article
     | 
    Apr 16, 2025
  • US Consumer Sentiment Survey: AI Adoption (ĢAV subscription required). SXSW 2025 (ĢAV subscription required). Methodology: Data is from a February 2025 Omnisend survey. 1,026 US adults who shopped online in the past year were surveyed during February 2025 by Cint. Quotas were placed on age, gender, and place of residence to achieve a nationally representative sample among users.

    Article
     | 
    Mar 21, 2025
  • Retail Media Forecast Report Update: Diversification Drives a New Phase of Growth (ĢAV subscription required). The State of Measurement in Retail Media (ĢAV subscription required).

    Article
     | 
    Mar 13, 2025
  • US Resale 2024 (ĢAV subscription required). Data Drop: 4 Charts on Sustainability and Consumer Behavior (ĢAV subscription required). Methodology: Data is from the March 2025 thredUP report titled "2025 Resale Report," based on research conducted by GlobalData. 3,034 US adults aged 18+ were surveyed during January-February 2025 about their behaviors and preferences for secondhand shopping.

    Article
     | 
    Apr 15, 2025
  • Generative AI Trends to Watch in 2025 (ĢAV subscription required). US Consumer Sentiment Survey: AI Adoption (ĢAV subscription required). Methodology: Data is from the February 2025 Pearl report titled "The AI Accountability & Trust Report" conducted by Censuswide. 2,000 US teens and adults ages 16+ were surveyed during December 17-20, 2024.

    Article
     | 
    Apr 7, 2025
  • Social media algorithms, especially YouTube’s recommendation engine, offer hyper-tailored viewing experiences that subscription platforms struggle to match. FAST services are gaining ground. Free ad-supported services like Tubi and Pluto are capitalizing on the affordability gap, particularly among younger viewers who increasingly resist rising subscription prices.

    Article
     | 
    Mar 25, 2025
  • Retail Trends to Watch in 2025 (ĢAV subscription required). The First-Party Data Opportunity (ĢAV subscription required). Methodology: Data is from the February 2025 Numerator "Tariff Impact Survey." 1,023 US consumers were surveyed on February 11, 2025.

    Article
     | 
    Mar 12, 2025
  • The Rise of Political and News Creators (ĢAV subscription required). Social Trends to Watch in 2025 (ĢAV subscription required).

    Article
     | 
    Mar 26, 2025