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Apple feels the pain of Apple TV+ struggles: Its Q4 revenues missed the mark in some divisions including Services, which includes advertising.

Our take: Although an increasing number of US children aged 2 to 12 prefer YouTube (excluding YouTube Shorts) over subscription video-on-demand (SVOD) services such as Netflix, the two are neck and neck in time spent, according to a July 2024 report by Precise TV.

In 2023, an estimated one-quarter of US premium subscription video-on-demand (SVOD) customers are on ad-supported plans, according to Antenna. That percentage could easily rise to one-third within a year.

This includes the myriad forms of internet-based content delivery, such as subscription video-on-demand (SVOD), FAST, and AVOD, consumed on smartphones, tablets, or connected devices (like smart TVs and streaming sticks). Smartphones are the dominant digital video viewing device.

Streamers, pay TV sue to block click-to-cancel: The FTC鈥檚 attempt to standardize digital cancellations may have an uphill battle.

By contrast, time spent on SVOD in the region fell 2% YoY in H1 2023. OTT players are counting on exclusive and high-quality content from South Korea, the US, and local producers to fend off competition. Korean dramas captured 40% of SVOD viewership in Southeast Asia in H1 2023, per the MPA report.

These OTT options include subscription video-on-demand and ad-supported video-on-demand. CTV formats, which include smart TVs and streaming sticks, are well above other access devices for streaming viewership in Canada. Among the total internet user population, smart TV penetration is at 55.3% in Canada, according to GWI polling from H1 2023.

Amazon鈥檚 MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.

Younger audiences (ages 13 to 34) are leading the shift to digital, with 24% consuming sports via subscription video-on-demand (SVOD), compared with just 16% for those 55 and older. The worldwide media rights value of all sports properties is projected to rise from $51.21 billion in 2019 to $63.74 billion by 2026, highlighting the escalating importance and investment in live sports content.

Nearly 60% of OTA households that don鈥檛 subscribe to a subscription video on demand (SVOD) service, for example, are households of one person, while 45% of OTA households that subscribe to an SVOD service but don鈥檛 use a vMVPD are home to three or more people. From an income perspective, however, OTA households that subscribe to an SVOD service and use a vMVPD are the biggest earners.

Paramount+ and ESPN+ will set the pace among subscription video-on-demand (SVOD) services. Paramount+鈥檚 ad-supported Essential plan is now free for Walmart+ subscribers and free for one year for T-Mobile subscribers. The platform is also incorporating Showtime鈥檚 content into one bundle, which will shift a cohort of new viewers in its direction.

That鈥檚 far better than anticipated increases for most subscription video-on-demand (SVOD) providers, such as Disney+ (45.0%), Peacock (25.3%), Max (13.3%), and Paramount+ (10.3%). Hulu won鈥檛 experience much growth in its ad tier due to its relative market maturity. Amazon Prime Video, having undergone a significant one-time transformation, will face limited room for ad viewer growth after 2024.

Amazon鈥檚 $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.

Ad-supported video-on-demand (AVOD) and subscription video-on-demand (SVOD) are driving the increases, but the field is crowded. CTV broadly, and subscription over-the-top (sub OTT) specifically, are doing extremely well, but life is tough for individual players because the competition is so fierce. Dozens of service providers will vie for a slice of this year鈥檚 $26.92 billion in spending.

This rich landscape, which gives advertisers a wealth of opportunities to reach young, engaged viewers, comprises:. subscription video-on-demand (SVOD) services, which include standalone ones like Netflix, those owned by TV network groups, and ones operated by tech firms like Amazon and Apple. free ad-supported streaming TV (FAST) services like Tubi and Pluto TV, which are owned by TV networks (Fox and

Those gains dwarfed those of subscription OTT viewers, and similar trend lines will continue in 2023 and 2024 before gains start to even out across service categories in 2025. Consumers agree: The best things in life are free.

The gap between subscription VOD and live TV in Japan closed this year. In 2022, TV penetration was significantly greater than on-demand/streaming services. This year, on-demand/streaming service is nearly on par with live TV. It has a penetration rate of 73.7%, compared with 74.1% for live TV. In the region as a whole, it outpaced live TV in viewership by a wide margin in H1 2023. Philippines.

But as these service providers continue to make inroads, the number of subscription OTT viewers will keep on rising in Latin America. For now, consumers are more inclined to pay for an ad-free streaming experience (i.e., subscription video-on-demand, or SVOD) than one with ads (i.e., ad-supported video-on-demand, or AVOD). Subscription OTT penetration is low but poised for growth.

Consumption habits evolve: Adult subscription video-on-demand (SVOD) viewers spend half of their streaming TV time watching apps on smart TVs鈥攁n increase from 31% in 2015, per Aluma Insights research. 64% of broadband households now have a smart TV in their living room.

More people will watch YouTube than subscription OTT, ad-supported video on-demand, or free ad-supported streaming TV. YouTube was the second largest TV distributor by watch time in June 2024, behind only The Walt Disney Company, according to Nielsen. 3. YouTube is the biggest smartphone app by users.

Premium content is generally reserved for subscription video-on-demand (SVOD) services, while FASTs tend to offer older licensed reruns that viewers are less likely to be glued to week after week. Distracted viewing has always been a part of TV, Benes said. 鈥淚t鈥檚 what a lot of linear TV business models have been built on in the past.鈥�.