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On today鈥檚 episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What鈥檚 Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.

Our take: Consumer caution and rising trade frictions could stall China鈥檚 recent retail momentum, making it difficult for Beijing to hit its 5% growth target without a fresh round of government stimulus.

Deciding how to target customers when they engage in an array of digital channels both online and in-store is the essence of an omnichannel strategy. It鈥檚 no easy task, but, luckily, omnichannel connections, in-store retail media opportunities, and experiential and experimental tools can help advertisers build a more robust customer profile and target shoppers where they are.

Brands must ensure they鈥檙e aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.

As marketers plan campaigns around notable upcoming releases like Grand Theft Auto 6 or continuing live-service games like Fortnite, they can target Gen Z and millennials. Related 蘑菇AV reports:. US Gamers by Generation 2025 (蘑菇AV subscription required). In-Game Ad Spending Benchmarks: Q4 2024 (蘑菇AV subscription required).

Some retailers, such as Target, are just getting their affiliate programs off the ground, while others are further along. Walmart, for example, convened a creator upfront in October. Click here to view our full forecast for US retail media ad spending. Predictions. Creators will move into the RMN spotlight.

To tap what growth does exist, financial institutions (FIs) must understand whom to target and how to build relationships with them. Here are four charts on our outlook for digital account opening growth. Digital account opening growth will slow next year before ticking back up.

The brand is among the top three cosmetics brands sold at Kroger and recently expanded into 1,200 Target stores. Target also scored a success with its private label perfume line, Fine鈥檙y, which offers scents resembling fragrances from Tom Ford and Baccarat at a fraction of the price. Our take: Addressing the dupe problem is a never-ending, often frustrating process.

Based on our rebranding guide, Hanover鈥檚 refresh could resonate with its current and target customers, because the bank:. Maintained its core values of trust, stability, and progress, which have been foundational to its identity since 2009. This shows the bank has kept its original DNA intact.

The news: Costco is pressuring its China suppliers to lower prices, the Financial Times reported鈥攋oining the likes of Walmart, Target, and Home Depot looking to shift the tariff burden onto manufacturers.

On his first day in office, President Donald Trump revoked the Biden-era target for EVs to make up half of new car sales by 2030 and halted billions in funding for charging infrastructure and battery plants. Demand also took a hit from the wildfires in Los Angeles, which disrupted consumer activity in one of EVs' most important markets.

This creator-first approach also targets influencers sidelined by mainstream platforms鈥攊t aims to be a safe, inclusive space for BIPOC, LGBTQ+, and disabled creators to elevate diverse voices. Unlike TikTok鈥檚 engagement-driven algorithm, Neptune lets users tailor their content recommendations, offering more control than other services.

But the shifting trade landscape has cast doubt on those targets. Though Mattel now manufactures less than 40% of its products in China鈥攊ncluding around 20% of what it sells in the US鈥攊t plans to raise prices on select items to offset tariff-related cost pressures. The results: The guidance freeze overshadowed what was otherwise a solid Q1.

The two companies teamed up in 2024 to enable advertisers to use Walmart鈥檚 audience data to target consumers across Disney鈥檚 addressable streaming inventory and measure campaign performance via clean room technology. 2. The ability to test shoppable ads.

This product鈥檚 value proposition: Square Handheld targets small companies that benefit from a portable, streamlined POS that could be brought to customers at restaurant tables or tattoo parlor chairs.

The move follows recent layoffs in TikTok鈥檚 global trust and safety team and may reflect fallout from the US ecommerce unit falling short of the company鈥檚 aggressive performance targets last year.

Seeking out hardware startups is one way to fast-track its targets while reducing reliance on Nvidia for AI hardware. Billion-dollar offers might not be enough to attract AI hardware startups, putting pressure on Meta to develop solutions in-house or continue spending on increasingly expensive third-party hardware.

It dramatically revised its long-term store target, expanding its total addressable market from 4,000 to 7,000 locations. At the same time, Dutch Bros is branching out beyond physical retail, partnering with Trilliant Food & Nutrition鈥攁 manufacturer of single-serve and ready-to-drink coffee鈥攖o launch a line of packaged coffee and related products.

For these reasons, it鈥檚 imperative FIs know exactly what their target customers are looking for and develop those products as quickly as possible. FIs may want to consider strategic partnerships to expedite these offerings. Read our article, 鈥淲hich targeted partnerships are worth it for big banks?鈥� to plan next steps.

Several Fortune 500 organizations, including Meta, Walmart, McDonald鈥檚, and Target, have announced reductions or eliminations of some DEI programs, per Business Insider. How banks have responded: Despite scrutiny, JPMorgan and Goldman Sachs stated at Davos that they鈥檙e committed to maintaining DEI initiatives, per MSNBC.

It also could keep Walmex from becoming a target of consumer boycotts amid growing anti-American sentiment鈥攚hich the company is trying to avoid by emphasizing that 83% of the products sold in its stores are sourced locally. The rationale: While Walmex鈥檚 investment serves it well politically, other practical considerations underpin its spending.

Ultimately, Capri needs to figure out who its target customers are and how to appeal to them without sacrificing brand cachet.

Programmatic buying will help advertisers target audiences more precisely and make real-time adjustments based on performance data. Automated bidding will help advertisers find optimal price points for inventory based on anticipated conversion value. But there are some qualifications. Several factors will determine the actual impact of Disney鈥檚 expansion.