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The results of the race have also driven some to 鈥渄oom 蝉辫别苍诲鈥� to cope with their stress, with many documenting their retail therapy on TikTok. That approach is particularly common among younger consumers: 37% of Gen Zers and 39% of millennials report 鈥渄oom 蝉辫别苍诲颈苍驳,鈥� per a survey conducted on behalf of Intuit Credit Karma.

X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.

TikTok and YouTube creators excel because of viral potential and ad revenue, which is much less common with a subscription-based service. If Substack wants to succeed with video content, it needs to focus on using video elements as a complement to written content鈥攁nd abandon hopes of drawing creators from video platforms, shifting attention to its current creator base.

Definitions. eCPM is a publisher metric that focuses on revenues to the seller. We define eCPM as the estimated revenues generated per thousand ad impressions, represented as total revenues divided by the number of ad impressions multiplied by 1,000. In contrast, cost per thousand (CPM) is an advertiser metric that tracks the price that buyers are willing to pay per thousand impressions.

ByteDance鈥檚 public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform鈥檚 new PR push highlights small business success stories.

But a deeper look at the data reveals net-new revenue opportunities for established and emerging players. This deck will:. Showcase data illustrating the present and future state of the digital economy. Pinpoint who stands to gain from incremental ecommerce, digital advertising, and creator revenues.

Our take: Vimeo Streaming arrives at the right time, with the right tools, for a creator economy increasingly centered on ownership, recurring revenue, and content control. Creators are moving beyond ad-only models, and platforms like Patreon and TikTok are following suit with new subscription features鈥擵imeo is now offering a full-stack alternative with more customization.

YouTube strives to make ads less disruptive: The platform is changing its approach to mid-roll ads to appease viewers, creators, and brands alike.

Amazon Prime Day will be twice as long this year: The four-day sales event should boost sales and ad revenues, but growth will be hard to sustain long-term.

The change comes just weeks after Threads began testing ads to capitalize on brands seeking alternatives to TikTok amid the platform鈥檚 uncertain future. Why the update? The feature could test whether or not interests are capable of sustaining retention and drawing creators鈥攕omething Threads has struggled with. The platform has yet to prove its appeal to creators.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

Our take: Data harvesting is an ongoing issue鈥攂ut advertisers can adopt a privacy-first approach that steps away from invasive data to remain successful without fracturing consumer trust. Brands can move beyond reliance on third-party cookies and instead shift to contextual advertising approaches that don鈥檛 rely heavily on personal data.

Meta, TikTok under fire for data usage practices: The social media giants are facing lawsuits that could have long-term consequences.

Yes, but: Though new sponsorship opportunities might be appealing to streamers, and while it could help Twitch tap into influencer marketing trends, it鈥檚 unclear whether this move will be enough to attract advertisers to the platform. Companies generally use other platforms for influencer marketing that tend to be more successful, such as Instagram, TikTok, and YouTube.

Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population. TikTok leads among Gen Z adults ages 18 to 24, at an average of 57 minutes a day, more than triple the total population鈥檚 average of 18 minutes. There will be more Gen Zers on Instagram than on TikTok by 2028.