Article
| Apr 9, 2025
The results of the race have also driven some to “doom Ի” to cope with their stress, with many documenting their retail therapy on TikTok. That approach is particularly common among younger consumers: 37% of Gen Zers and 39% of millennials report “doom Ի徱Բ,” per a survey conducted on behalf of Intuit Credit Karma.
Article
| Nov 15, 2024
Chart
| Apr 23, 2025
Source: Tinuiti
X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.
Article
| Mar 31, 2025
Chart
| Apr 23, 2025
Source: Dynata; Radial
TikTok and YouTube creators excel because of viral potential and ad revenue, which is much less common with a subscription-based service. If Substack wants to succeed with video content, it needs to focus on using video elements as a complement to written content—and abandon hopes of drawing creators from video platforms, shifting attention to its current creator base.
Article
| Mar 20, 2025
Definitions. eCPM is a publisher metric that focuses on revenues to the seller. We define eCPM as the estimated revenues generated per thousand ad impressions, represented as total revenues divided by the number of ad impressions multiplied by 1,000. In contrast, cost per thousand (CPM) is an advertiser metric that tracks the price that buyers are willing to pay per thousand impressions.
Report
| Nov 8, 2024
ByteDance’s public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform’s new PR push highlights small business success stories.
Article
| Mar 18, 2025
But a deeper look at the data reveals net-new revenue opportunities for established and emerging players. This deck will:. Showcase data illustrating the present and future state of the digital economy. Pinpoint who stands to gain from incremental ecommerce, digital advertising, and creator revenues.
Report
| Nov 4, 2024
Our take: Vimeo Streaming arrives at the right time, with the right tools, for a creator economy increasingly centered on ownership, recurring revenue, and content control. Creators are moving beyond ad-only models, and platforms like Patreon and TikTok are following suit with new subscription features—Vimeo is now offering a full-stack alternative with more customization.
Article
| Apr 4, 2025
YouTube strives to make ads less disruptive: The platform is changing its approach to mid-roll ads to appease viewers, creators, and brands alike.
Article
| Feb 26, 2025
Chart
| Apr 15, 2025
Source: Sensor Tower
Forecasts
| Oct 25, 2024
Source: ĢAV Forecast
Article
| Mar 14, 2025
Amazon Prime Day will be twice as long this year: The four-day sales event should boost sales and ad revenues, but growth will be hard to sustain long-term.
Article
| Mar 27, 2025
The change comes just weeks after Threads began testing ads to capitalize on brands seeking alternatives to TikTok amid the platform’s uncertain future. Why the update? The feature could test whether or not interests are capable of sustaining retention and drawing creators—something Threads has struggled with. The platform has yet to prove its appeal to creators.
Article
| Mar 13, 2025
ByteDance’s non-China revenues grow 60%: TikTok’s ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.
Article
| Nov 5, 2024
High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.
Report
| Nov 18, 2024
Chart
| Nov 1, 2024
Source: ĢAV
Our take: Data harvesting is an ongoing issue—but advertisers can adopt a privacy-first approach that steps away from invasive data to remain successful without fracturing consumer trust. Brands can move beyond reliance on third-party cookies and instead shift to contextual advertising approaches that don’t rely heavily on personal data.
Article
| Mar 10, 2025
Report
| Sep 6, 2024
Meta, TikTok under fire for data usage practices: The social media giants are facing lawsuits that could have long-term consequences.
Article
| Mar 3, 2025
Yes, but: Though new sponsorship opportunities might be appealing to streamers, and while it could help Twitch tap into influencer marketing trends, it’s unclear whether this move will be enough to attract advertisers to the platform. Companies generally use other platforms for influencer marketing that tend to be more successful, such as Instagram, TikTok, and YouTube.
Article
| Mar 7, 2025
Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population. TikTok leads among Gen Z adults ages 18 to 24, at an average of 57 minutes a day, more than triple the total population’s average of 18 minutes. There will be more Gen Zers on Instagram than on TikTok by 2028.
Report
| Oct 7, 2024
Meta’s shifting focus on short-form videos designed to compete with TikTok and Reddit’s increasingly strict content moderation policies aimed at attracting more advertisers have taken away from the community-first element that makes social media appealing in the first place.
Article
| Mar 5, 2025