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Whereas on TikTok, people like the for you algorithm and the for you page. There's this sense of training your algorithm to show its stuff you want it to show you, almost like it's a game. And I think people like what they're being served on TikTok a lot of time. So I agree.

This episode is brought to you by TikTok for Business. Are you ready to rizz up your brand? Well, you're in luck. TikTok is where discovery drives outcomes, and three in four users say they will buy from a brand they've seen on TikTok's platform. Learn more at tiktok.com/business. Bill Fisher (00:22):. Hello, everyone.

TikTok was the only nonretailer to experience comparable growth in digital ad revenues, at 55.7%. Retailers will dominate in global growth this year, too. New ad solutions and innovation will fuel strong digital ad revenue gains for prominent retailers like Mercado Libre and Amazon.

US, UK, and EU authorities have several enforcement tools at their disposal, including:. Probes and investigations. Usually the first step in initiating other enforcement actions, inquiries alone can motivate businesses to bring internal policy in line with legal expectations.

And this is a UK study from the ADA Lovelace Institute and the Allen Turing Institute. It asks UK adults about the perceived benefits and concerns with AI in a number of different fields, and it came up with a net benefit score in those fields. So all the overall concerns were subtracted from the perceived benefits to give a score.

This episode is brought to you by TikTok for Business. Are you ready to rizz up your brand? Of course you are. You're in luck. TikTok is where discovery drives outcomes, and three in four users say they will buy from a brand they've seen on TikTok. You can learn more at tiktok.com/business.

So the US is on the precipice of broader action to protect minors, and the EU and UK has some related provisions from the Digital Services Act and the Online Safety Act respectively that we'll start to see come to fruition next year.

On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

US and UK inflation both fell a point, but the UK fell from closer to 9% to closer to 8%. The US fell from 4% to 3%, that's May to June. Most of the major economies are lower than the UK. Germany, 6.4%. India, about 5%. France, 4.5%. Japan, just over 3%. Carina, in the UK.

So I looked at this from a UK perspective, podcast listener numbers are going up, but not particularly significantly. So audiences aren't really growing by much. I actually found some data from Quantilope. I found that audio streaming ads including podcast as a subcategory, the most disliked ads among UK adults. What's going on here? Well, I guess what we're seeing in the podcast-. Marcus Johnson:.

This is just an energy drink that basically they developed and released and it just became massively popular overnight and to the point where it's been banned in schools in Australia, people were spending 20 pounds for a six-pack of it in the UK.

Story one, Amazon ran a TikTok game show as part of its Prime Day sales event. Jul for deals, as it was called, combined shoppable content in an interactive live streaming experience with a game show format. Sara Karlovitch of Marketing Dive notes that during the event a bunch of TikTok influencers played a series of games while viewers worked cooperatively in the chat to unlock specific deals.

On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.

And finally, we're in the UK to look at some of the legal implications that generative AI might throw up. At the end of last month, Getty Images issued a formal notification of impending litigation in the UK against text-to-image AI platform Stable Diffusion. Technology editor at France 24, Peter O'Brien, explains more. Peter O'Brien:.

On today's episode, we discuss why Snap's growth continues to stall, what to make of their TikTok-esque short form video feed Spotlight, and what to expect from the company in the second half. "In Other News," we check in on Pinterest and discuss the most interesting trends in social media usage by generation. Tune in to the discussion with our analyst Jasmine Enberg.

叠测迟别顿补苍肠别鈥檚 TikTok is living up to the hype and disrupting the status quo, but only gradually. TikTok was expected to take the global ad industry by storm, and it has鈥攂ut the gap between ByteDance and the legacy leaders remains enormous. Amazon鈥檚 retail media boom has unexpectedly split the spotlight, and neither will catch Google or Meta any time soon.

Zara began testing a program for resale, repairs, and donations in the UK in late 2022, and H&M launched a new resale program in the US in March 2023. Shein鈥檚 P2P resale platform debuted in October 2022 and creates listings based on customer purchase history. But some of these efforts have also heightened criticism of the brands and their association with overproduction.

My kids, every podcast I've got to mention TikTok, because I love it, my kids do, every search that they begin they're beginning on TikTok now, that's why Google's so interesting in partnering with them. Which might make my point moot I guess, but people aren't mugs and they will vote with their feet or eyeballs if things get particular bad, eventually. Marcus Johnson:. Yeah.

On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.

On today's podcast episode, we discuss in what instances Gen Zers prefer TikTok over Instagram, Snapchat's relevance for young folks, and how much we anticipate young people will soon pull back from social media. Tune in to the discussion with our analyst Minda Smiley.

The ByteDance subsidiary and TikTok prototype hit its ecommerce stride just recently鈥攖otal sales surpassed $100 billion in 2021 and $200 billion in 2022, and we expect the figure to pass $300 billion this year. Livestreaming, searchable social shopping, and shoppable short videos have been the keys to its success.

On today's podcast episode, our vice president of Briefings Stephanie Taglianetti hosts a mock-debate-style analyst showdown on Meta versus TikTok. Analyst Debra Aho Williamson and director of Briefings Jeremy Goldman go head to head, advocating on behalf of Meta (Debra) and TikTok (Jeremy) to prove which social platform is the bigger threat in three areas: getting people to spend time on each app, meeting advertisers鈥� needs, and AI innovation.

Maybe not this specific tool, but I am going on vacation in Portugal in the summer and I am getting TikToks about what to pack for that. Suzy Davidkhanian:. Already? Sara Lebow:. Well, yeah, we're planning. It's not that far away. So yeah, I'm getting those TikToks. I wonder how the creator economy will maybe get folded into these tools in the future. Suzy Davidkhanian:.

Ecommerce鈥檚 share in both the UK and South Korea has been backtracking recently, and share growth in most other countries has become very gradual. But Indonesia is booming, thanks at least in part to homegrown digital retailers like Tokopedia, Bukalapak, and Blibli. Ecommerce鈥檚 share of retail will hold steady or increase in every country this year except the UK, Chile, and Hong Kong.