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Digital video wins over traditional TV among Hispanic viewers. The US Hispanic population has the highest rate of digital video penetration among racial and ethnic groups, at 81.3%.

They truly are creators, because we're talking about audio, video, and live event and product recommendation, product development, all the things that a traditional creator would do, but a traditional creator may be personality driven only, meaning it's like their daily life, whereas a podcast is very reminiscent of traditional TV, that whole model of, "I tune into this show, and I'm going to watch the