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We also incorporate relevant consumer buying trends and mobile device adoption, which play a large role in the uptake of ecommerce. We exclude the following consumer categories from our definition of retail ecommerce sales:.

In contrast, people visit social networks for entertaining content, to connect with their peers, and to keep up with trends鈥攁nd, in the process, are inspired to buy products they never knew they wanted. Social platforms are inspiring purchases across all age groups.

We also incorporate relevant consumer buying trends and mobile device adoption, which play a large role in the uptake of ecommerce shopping.

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The UK鈥檚 digital ad spending will be constrained by a tough economy. Only travel will see significant growth, but that鈥檚 from a particularly low starting point. Retail digital ad spend will continue to lead in absolute terms.

Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.

What鈥檚 the top way that consumers discover health and wellness trends? A) News media. B) Friends. C) Social media (other than TikTok). D) Family. Some 30% of US adults discover health and wellness trends via their friends, according to The Vitamin Shoppe鈥檚 Health & Wellness Trend Report 2025.

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Looking at trends from Ipsos鈥� long-running Coronavirus Consumer Tracker, household spending hasn鈥檛 drastically changed in the past six months, but some category changes signal a slow and cautious state of the household. A majority (73%) of consumers surveyed in February 2023 said they are spending more on groceries and less on experiences in the previous six months.

We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends

For instance, an agency may assist a beauty brand with an influencer trip, handling everything from influencer selection to event planning to travel logistics. Determining how influencer marketing fits into larger campaigns. This has become increasingly common, especially among full-service agencies. Identifying advertising opportunities.

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For more marketing insights, statistics, and trends, subscribe here.

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3 2024 retail misconceptions: Retail media, QR codes, and microcommunities Brands and retailers got a lot right in 2024. Commerce media expanded further into non-retail channels like payments and travel. Brands found their own voices on TikTok. And in-person events helped drive traffic to stores. But the year also came with a number of lessons for retail. Here are three misconceptions retail experts noticed in 2024, and how brands can get them right in the 12 months ahead.

Singapore鈥檚 retail sector is weighed down by high inflation, cautious spending, and a delayed tourism recovery. Retail sales growth in Singapore slowed from 2.8% in 2023 to 1.9% in 2024, reaching $37.13 billion, while retail ecommerce sales growth slipped from -0.5% to -1.7% during the same period.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.

This is another trend that maintains France鈥檚 position in the pecking order. These device trends mirror the overall picture of French behaviors following closely behind the UK but well ahead of Germany. Thus, it follows that marketers in France could look to the UK for clues as to when the next major milestones might occur.

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This trend line reinforces the need for agencies to be transparent, highlight their value, and use their expertise in emerging areas like AI to make a case for brand marketers. Full-service and creative agencies.

Increased OOH ad spend by hotels and resorts reflects a broader travel advertising recovery. US travel ad spend in 2023 will be on par with its 2019 levels. A big Hotels.com outdoor ad in downtown Los Angeles signified a 鈥渞eturn to the billboard for travel brands,鈥� according to Skift. In H1 2023, programmatic OOH travel ad spend increased 23% over the previous six month period, per Place Exchange.

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UnitedHealthcare CEO fatally shot, consumers react harshly: The social media discourse around Thompson鈥檚 death shows that consumers have reached their boiling point with health insurers.

Apparel and accessories and toys and hobbies are the only gifting categories set to outpace the ecommerce sales growth rate benchmark of 11.3% for the full holiday season, with demand for clothes staying elevated amid the return-to-office, travel, and social events. It won鈥檛 be an easy holiday season for a lot of specialty retailers.