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It happened to be right as the upfronts were starting, so it caused a lot of commotion at the TV upfronts. Marcus Johnson:. Coincidence? I think not. Paul Verna:. What I'm predicting is that this year's strike will be longer than 100 days, which is how long the last one was in 2008, 2009.

One head of Amazon's upfront week debut, the retail giant is rolling out three shoppable video ad formats notes. Our senior retail analyst, Zach sta the three R number one shoppable carousel ads during prime video ad breaks. Folks can use their remote to scroll through the items and add them to their Amazon carts.

Sharpen your media planning with Nielsen's Upfronts/Newfronts Guide. Whether it's linear TV or streaming, Nielsen helps you optimize, reach, and impact. Visit nielsen.com for some more information. Max Willens:. This bill was passed.

Check out Nielsen's Upfronts/NewFronts Guide for the full picture. Visit nielsen.com to learn more. Max Willens:. Instagram is already kind of part of the cultural firmament, but it's not really sexy the way that TikTok is, but the short answer is that a lot of the power is going to rid down to those two right off the bat.

Check out Nielsen's Upfronts/NewFronts Guide for the full picture. Visit nielsen.com and get the reports that is right there on the homepage. Ross Benes:. Gosh, I think there's potential for a lot more than five million subscribers, especially if they price it low at launch, but I expect it's going to take more people away from Pay TV than it is going to take them away from other streaming services.

Sharpen your media planning with Nielsen's Upfronts NewFronts Guide. Whether it's linear TV or streaming. Nielsen helps you optimize, reach and impact. Visit nielsen.com for more information. Carina Perkins:.

Empower your decision-making with Nielsen's 2024 Upfronts and Newfronts Guide. You can head to nielsen.com for more information. Jeremy Goldman:. It's not just TikTok, there will be something else. There will be other things, including the new OpenAI search engine, that is going to take potentially market share away from Google as well.

Empower your decision-making with Nielsen's 2024 Upfront/NewFronts Guide. Visit Nielsen.com for more information. Gadjo Sevilla:. That's the interesting thing, because when a company's that big, they're thinking of ways to put it to use, right? And right there, there are opportunities whether or not that will be allowed or given approval, that's another thing. Marcus Johnson:.

Sharpen your media planning with Nielsen's Upfronts/NewFronts Guide. Whether it's linear TV or streaming, Nielsen helps you optimize reach and impact. Visit nielsen.com for more information. Max Willens:. This is a potentially really big move especially because the real big question floating over social media as a space is how integral can it be in digital shopping journeys? Marcus Johnson:.

And we can do this on a CPA basis without the upfront investment or any development time on the advertiser side. So that I think is super lucrative and really important to understand, especially in retail. There's fewer purchases made, so everybody's competing for the same shoppers, and once you have them on your site, you want to convert them.

Now, the biggest limiting factor here is I think that there's a big upfront financial investment in terms of figuring this all out. You need people with AI expertise, and there's not a huge workforce right now that's just ready to go and ready to hire on that front.

At the recent upfront, there were some really interesting presentations showing essentially that Netflix has made a commitment to catching up as essentially an advertising company, as an ad platform. Before it was more like about a year ago, oh wait, we have to start serving ads, how do we do that quickly, without really much of a plan in place?

This next question applies to all of the companies we're going to talk about, but I'll ask it upfront because it's kind of related to what you were just saying. Do we think that these big tech companies are going to be buying companies that already exist? Or doing things in the background and focusing less on having their branding front and center when people think about health services?

CPMs could also jump significantly during next year's upfronts, but only a streaming platforms have the content to back them. They were already asking for historically high CPMs this year. Netflix are now charging around $40 CPMs down from 55 last year, but the need for greater revenues could see those ad costs go up again.

Empower your decision making with Nielsen's 2024 upfront new fronts guide, visit nielsen.com for more information. Alison Gensheimer:. We have to really start to think about, what does it mean to plan across everything? How do you create a plan that can flex and move? And how do you create a data ecosystem that allows you to give information so that you can make those decisions? Marcus Johnson:.

This episode is made possible by Nielsen, sharpen Your Media Planning with Nielsen's Upfronts/Newfronts Guide, whether it's linear TV or streaming, Nielsen helps you optimize, reach, and impact. Head to nielsen.com for much more information. Jasmine Enberg:. But that really doesn't paint the full picture. It's a really important part of teens digital lives.

Look at DirecTV and the NFL Sunday package because it's just so much money you have to pour upfront that it's not always worth it. Right now it isn't their case to bring people into and bring advertisers into Prime Video, but if they're a more mature company in the future, they're more concerned about profit over expenses, who knows?

And then on one side it's like the beauty healthcare stuff upfront kind of. So they've thought it through. The bakery is usually at the back. The meats are usually at the back, so there is some sort of like to like store to store.

So it's a double whammy, and both have been going on for an uncomfortably long time and are now really starting to encroach on fall seasons and on ad spending, which had mostly been shielded because advertisers, especially ones that committed money during the upfronts, what they planned to do was basically shift that money that they'd already committed from, say, a scripted show that is no longer airing

That's really interesting, Andrew, because when I was going through my promotions tab and Gmail to see what other Prime adjacent emails I was being sent, I got one from budget car rental, which said specifically it was a Prime Day related email that if you went to the budget site and rented a car and paid for it upfront using your Amazon login via a widget on the budget website, then you would get a $30

And I just love the fact that they're being really upfront about it. It's like, we are going to track you, we are going to take this data from you, we're going to put a camera on it, but you get a free TV. So, people have the choice then, don't they?

Amazon Prime had its first ever upfront presentation this month. That is not retail news specifically, but the shoppable ad formats that it released are Amazon's ad business is doing really well. And this month it had four different sales events.

I think one of the things we didn't talk about upfront, which we talk a lot about at the office, is around AI not only needs to remove friction, but as we talk about all the time, it needs to add value for the consumer, make it a better experience, but also be easy for the retailer to implement. And at the end of the day, help them save money in some way, shape or form.