蘑菇AV

From 2024 to 2026, FMN ad spend will grow at a breakneck compound annual growth rate (CAGR) of 106.3%, per our forecast. While that will account for only 0.4% of total 2026 US digital ad spending, the growth rate reflects FIs鈥� eagerness to secure their share of ad dollars by monetizing their first-party data. Ad revenues are looking increasingly attractive for FIs:.

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Programmatic plays a small but growing role in digital audio services ad spending. Major digital audio platforms are leaning in.

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.

As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.

The news: The final countdown for a US TikTok ban has officially begun after a judge refused to grant an emergency injunction to halt the law requiring the platform to sell to a US company by January 19.

Will December鈥檚 strong ad spend hold into 2025? Economic uncertainties could cause a cooldown, but regulatory shifts offer some relief.