蘑菇AV

By 2029, commerce media will represent close to a quarter of advertisers鈥� digital media budgets in the US. Key Question: What will drive US commerce media ad spending to鈥攁nd past鈥攖he $100 billion mark? Key Stat: Commerce media ad spending in the US will rise to $118.44 billion in 2029, per our forecast. This report can help you:.

According to the IAB, US CTV ad spending is expected to reach $26.6 billion in 2025, up from $23.7 billion this year. While social video still edges CTV in growth, the space is rapidly attracting attention thanks to its blend of mass reach and digital precision. Most major platforms prioritize direct brand deals and managed service buying.

鈥淭he basic end goal here is any business can come to us, say what their objective is鈥�tell us how much they are willing to pay to achieve those results, and then we just deliver as many results as we can,鈥� Meta CEO Mark Zuckerberg said.

Google will command over half (52.2%) of US search ad spending this year, per our forecast, and 26.4% of total US digital ad spending. Our take: The two antitrust rulings against Google鈥攁s well as Meta鈥檚 FTC battle鈥攕ignal that regulators want to chip away at the ad duopoly鈥檚 market power.

The new formats are set to run on ad-supported Prime Video content鈥攚hich reaches 130 million monthly US viewers, of which 88% have shopped on Amazon, per the Upfront presentation. We predict that overall US Prime viewers will reach over 166 million in 2025.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app

Consumers are spending more time watching digital video than traditional channels like linear TV, with 70.7% of the US population and 90% of US households expected to be CTV users in 2025. Digital video reaches a highly engaged, opt-in audience, giving advertisers the ability to capture attention effectively.

YouTube ad growth is strong, but concentrated funding and economic uncertainty mean only the most distinct startups may thrive.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.