蘑菇AV

Overall digital ad spending could slow from 11.8% to 4.5%. "As these companies see their margins being squeezed, they've got to protect their bottom line," said Stambor. "They're going to shift their advertising spending to where they can see the clear effect of that spending.". How retailers should respond. Retailers should monitor a few key indicators.

The features will be tested with a small group of US YouTube Premium members for specific English language queries. Results are tailored to searches centered on location-based and shopping information. Zooming out: Google already rules AI search, and the new YouTube features are another step in the company鈥檚 efforts to use its search dominance to promote its offerings.

Key stat: 41.4% of US consumers will look for sales or coupons to offset price increases, the top change consumers anticipate making due to tariffs, according to February 2025 data from Numerator. 30.5% of consumers will buy fewer imported goods, while 26.1% will switch to US-made alternatives.

Sarah will be back on Wednesday for the Reimagining Retail Show, talking about the French department store that's trying to change US retail.

Markets rally, but marketers hold their applause: Trump鈥檚 tariff pause could still keep ad execs on edge, given market volatility and long-term planning risks.

Early assessments from our forecasting team indicate that the likelihood of a US recession is rising well above the previous 20鈥�30% range, driven by weakened consumer confidence, stalled investment, and potential retaliation from global trade partners.

Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per 蘑菇AV鈥檚 forecast. As the region鈥檚 digital landscape matures, media quality, and performance are becoming top priorities for advertisers.

Beginning in 2025, that trend will end, as its listener base drops below 13% of the US population, to 43.2 million. Its US ARPU will grow just 2.2% in 2025, and 1.8% in 2026. YouTube retains its grip in the audio space. We do not include ad-supported music and audio consumption on YouTube in this forecast.

By share of US queries, Microsoft鈥檚 Bing search engine has long been a distant second to Google. But data from digital market intelligence company Similarweb suggests that ChatGPT is hot on Bing鈥檚 heels. In September 2024, ChatGPT attracted more web visits than Bing for the first time since its November 2022 launch.

With over 200 million gamers in the US and billions globally, games present a chance for advertisers to reach consumers when they鈥檙e deeply engaged. Game ad revenues are increasing steadily, indicating that gaming will continue to be a profitable investment for advertisers willing to diversify spending.

By buying The Search Monitor, Similarweb adds compliance firepower, but integration hurdles and pricing shifts may test smaller clients

鈥淲hile scaling and driving adoption of our video formats is a key focus area for Roblox in 2025, we鈥檙e also focused on building and scaling unique formats 鈥� to help brands reach and engage the Gen Z audience on Roblox,鈥� the company said. 48% of US Gen Zers played Roblox in 2024, per CivicScience.

US sales are expected to be up 17.5% this year, reaching $1.31 billion. Global sales will climb 16.5% to $2.26 billion. Revenues are expected to continue growing鈥攖hough at a slower rate鈥攊n upcoming years. However, sales are still down significantly from before Musk鈥檚 takeover. Ad revenues were $4.5 billion in 2021, the platform鈥檚 last year as a publicly traded entity.

Key Stat: Most US advertisers (55%) cite a lack of standardization across retail media platforms as the biggest RMN-related challenge. Executive Summary. As additional RMNs enter the market, advertisers are contending with even more walled garden ecosystems.

Younger consumers are increasingly turning to these services, and FAST options like the Roku Channel, Pluto TV, and Tubi account for a higher share of US TV use (4.3%) than Peacock, Max, and Paramount+ combined (3.7%), per a Nielsen Gauge report, indicating these channels are gaining value.

Despite senators urging Trump to extend the deadline鈥攁nd despite nearly 70% of US adults opposing a ban, per Pew Research鈥擳ikTok鈥檚 future in the US is far from certain. As a consistent source of ad revenue growth, the possibility of a US ban is causing advertisers to spend less on the platform and CPMs to fall 80% YoY.

TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.

On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell Chrome as part of an ongoing antitrust case that could upturn digital marketing. It's a change intended to increase competition, and marketing experts think it will.

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

US ad spending faces a slowdown: Economic uncertainty, tariffs, and inflation are prompting advertisers to cut budgets, with 2025 ad growth forecasts declining.