Ä¢¹½AV

How time spent with media, device ownership, and media adoption stacks up in the United States.

67.5 million US households use smart TVs, making it the No. 1 device among connected TV (CTV) households across the country, according to July 2024 data from Comscore.

Netflix sets record with 8.6% of TV viewing as sports fuel broadcast growth: While streaming dominated at 42.6% market share, NFL and college football content helped push broadcast TV up 5% in January.

Note that GWI interviews and represents each country's online population ages 16+ (in Canada, Hong Kong, Japan, Israel, Singapore, the UK, and the US) or ages 16-64 (in other markets)—not its total population.

TVs are now bigger than mobile for YouTube’s US watch time, according to YouTube’s official blog. Viewers are watching, on average, over 1 billion hours of YouTube content on TVs daily, according to the statement. Consumers are also investing more in YouTube content. The platform reports a 40% increase in channel memberships in 2024. This was originally featured in the Ä¢¹½AV Daily newsletter.

The Trade Desk misses big in Q4: Results landed far below expectations, but a busy 2025 lies ahead.

The news: Amazon is counting on its addition of NBA games for the 2025-2026 season to broaden its live sports presence and enhance brand marketing opportunities, as noted by Danielle Carney, head of US video and live sports sales.

Changing the screen: YouTube is also capitalizing on the fact that most US adults—77.4%, per our forecast—use a smartphone while watching TV. Last year, it added second-screen smartphone features, including tools to leave a comment on a video that’s playing on the TV, purchase products, and adjust playback.

US in-store retail media ad spend will climb 45.5% this year, per Ä¢¹½AV’s November 2024 forecast. In-store will account for just 0.8% of omnichannel retail media ad spend, a total of $530 million. As commerce media networks integrate online and offline shopping data, in-store spend will continue to grow. 2. Off-site investments.

Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.

FOX's reported audience figures include expanded Nielsen measurements for out-of-home viewership, which now covers 100% of the US, further boosting total numbers. Streaming success: Streaming played a major role, with 14.5 million viewers watching on Tubi and NFL digital properties. Tubi alone accounted for 13.6 million viewers, setting a new Super Bowl streaming record.

Viewership in question: Despite high expectations, the game’s total audience may not have surpassed last year’s 123.7 million viewers, the second most-watched US television event in history behind the 1969 Apollo 11 moon landing, per Benzinga. Samba TV reports that 37.1 million US households watched the game, a 5% decline from 2024.

Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.

US banking digital ad spending growth will rebound dramatically in 2024, but tougher times lie ahead. Understanding the nuances of consumer behavior will be essential to boosting ad impressions.