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For example, a video game may consider advertising on a gaming publication. This rebrand would be attractive for partnerships like the existing one between Best Buy and CNET, where Best Buy features CNET content and CNET offers ads to Best Buy products. Advertisers should expect to see more of these in the future. This was originally featured in the Retail Media Weekly newsletter.

She discussed how the online gaming platform is redefining digital brand engagement metrics. Key stats:. 84% of users are likely to consider purchasing from a brand in real life after trying items on their avatars, per late 2023 research from Roblox. Studies indicate that Gen Alpha and Gen Z users consider avatar fashion more important than physical clothing choices.

By contrast, time spent with social networks, digital audio, digital gaming, and digital messaging will be mostly stagnant going forward. The 鈥渙ther鈥� activities account for a lot of time. Nearly an hour per day will go to 鈥渙ther nonvideo鈥� digital activities that are hard to break out.

However, layoffs are hitting experiences and devices, sales, gaming, and security. Trimming the fat: Investors are pushing for returns on Big Tech giants鈥� heavy AI investments. Reducing workforces could buy time for their AI initiatives to pay off.

Chick-fil-A announced its upcoming Play app, which will feature a slew of video, audio, and gaming content geared toward families with young children. An animated series on the app will feature Chick-fil-A鈥檚 cow mascot. Some brands and retailers have even launched their own production companies.

ts new handheld accessory isn鈥檛 the Nintendo Switch killer many had hoped for, but it鈥檚 a sign that the gaming giant is investing to build around its consoles.

The Interim Final Rule on Artificial Intelligence Diffusion would limit the sale of chips used in video games, data centers, and AI applications, ostensibly to secure national interests while fostering AI development. The proposed rules also set security standards to control AI model 鈥渨eights鈥� that help decide what information is critical to learning and experience鈥攚ithout them AI wouldn鈥檛 work.

Zooming out: Sweeping layoffs across multiple industries last year, including tech, media, video games, and retail, left a large pool of unemployed workers vying for new roles and increased competition in the job market. LinkedIn product manager Rohan Rajiv said the job search process is not only about 鈥渓abor market dynamics鈥� but also a lack of transparency, per Engadget.

But cars, electronics, and video game consoles remain exposed to steep duties, driving up consumer prices. Adding to tech鈥檚 challenges, companies may be securing more AI computing capacity than demand justifies, pressuring spending plans.

Gaming-adjacent media are also seeing ad revenues grow. Gaming also has derivative media, such as gaming videos and esports, that are significant advertising channels in their own right. GVC is a multibillion-dollar ad business. These videos are hosted on platforms such as Twitch and YouTube. We expect GVC ad revenues to grow by 9.0% YoY in 2024.

Flashy new features meet AAA games, yet battery life shrinks and OLED gets ditched. Is this really a next-gen move?

Gaming. Mobile gaming introduced AR to a vast audience. Games like Pok茅mon Go, which uses AR to overlay virtual features on the real-world gaming environment, showcase the technology's potential for engaging, interactive experiences. Launched in 2016, the game has been downloaded over 1 billion times and has generated more than $6 billion in revenues. Social media.

Our take: As usual, CES didn鈥檛 disappoint with all of its new tech, which also delved into holographic displays, AR headsets, and video gaming accessories. The future is more automated than ever. While automation and AI might simplify daily life in some ways, in others, we can expect them to replace jobs and limit privacy鈥攏ot just for those who purchase the tech but also for unwitting bystanders.

Recent examples like PlayStation's 鈥淚ntergalactic: The Heretic Prophet鈥� demonstrate how product placement is evolving, with Porsche-branded spaceships and Adidas sneakers integrated into gaming environments.

Books, consumer electronics/tech, and video games follow only travel, insurance, and banking services as the categories consumers worldwide most prefer to buy online, according to a July 2024 from YouGov. Over three quarters (78%) of US consumers say that reviews from other customers are influential in their online purchase decisions, per September 2024 AfterShip data.

It also includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware). Retail includes mail orders/catalogs, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.