蘑菇AV

The introduction of Google鈥檚 AI Overviews has thrust generative search into the mainstream. But Google鈥檚 not the only player incorporating generative AI into search functions.

How it works: Shoppers can ask Rufus questions by typing or speaking into the search bar in Amazon鈥檚 mobile app. They can expand the chat layer to see answers to their queries, tap on suggested questions, and/or ask follow-up questions. They can return to traditional search results by swiping down or tapping outside the chat layer.

With six months to comply or face a formal inquiry, Apple must open its walled garden, putting its privacy defenses at odds with regulatory pressure.

The number of smart speaker shoppers (individuals who use a smart speaker to research products or add products to a shopping cart via voice command) is growing slowly but steadily (between 3.4% and 3.6% from 2023 to 2027), reaching 38.6 million US consumers this year, per our forecast. Of those, nearly three quarters (74.9%) will make a purchase via smart speaker this year, 4.3% increase YoY.

鈥淚f you want to dominate the digital landscape, you鈥檝e got to win or be a clear leader on the three core pillars: media, advertising, and commerce,鈥� our analyst Andrew Lipsman said during our recent 鈥淎ttention!鈥� summit.

Then in May, leaked documents showed the company was planning to revamp Alexa with more ChatGPT-like features, while at the same time, job postings suggested Amazon would also incorporate generative AI into its search feature.

Retail media has been buoyed by consumer packaged goods companies and grocery brands looking to get their products in front of shoppers closer to the point of purchase. But now, other categories are looking to join the party: nonendemic advertisers.

So it could be your smartphone, it could be a TV, it could be a special console, it could be your voice, it could be something else entirely. I think the issue really boils down to the fact that when smart home technologies first entered the stage, there wasn't any collaboration or coordination between tech companies.

Having trouble finding search terms that TikTokers use? Go to Google first. Then use those keywords to inform your TikTok search. 4. Work with existing customers. Micro-influencers鈥� smaller audiences lead to a community feel that can make product endorsements feel more authentic than with bigger creators. Take this authenticity a step further by sourcing influencers from existing customers.

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

I think just quickly on that one, it's interesting even when you do a search of, "What's the best toothpaste for me," or, "What's a different product," I search a lot of different products, not all the results have that little tag that you can use the Perplexity Pro, it's only certain retailers. How should you think about that and is that a blocker or not?

Canada ranks near the top of the list of countries for average daily time spent with media, with digital formats driving consumption to new levels.

AI Overview, which offers AI-powered summaries, will roll out to US Search users this week. An AI-powered Circle to Search feature will let Android users manually point to objects on their camera screens and get genAI information about them. An experimental Ask Photos feature will allow users to search their Photos collection for information about people, places, and things.

Amazon is also testing an AI chatbot feature to enhance its search functionality, aiming to offer personalized product recommendations and comparisons to users. This feature, designed to streamline the shopping experience by mimicking the service of experienced store associates, could launch in the US as early as January.

Total time spent with media per day in the US is no longer growing meaningfully, but there will still be significant churn between devices, activities, and platforms as consumers choose how to spend their time.

Hollands said Lyra鈥檚 understanding of a creator鈥檚 tone and voice can provide more personalized partnership recommendations amid this increased influencer spending. 鈥淚t means it鈥檚 possible to communicate with one influencer across multiple brands the way [a] partnerships manager would because it has a relationship history of all of these different conversations.鈥�.

The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.

Consumer banking will evolve from a product-centric model to a customer-centric one over the next few years. This will require significant changes to banks鈥� apps, pricing structures, and customer service.

Industries ignore AI warning label: Voices of dissent over speedy generative AI deployment are getting louder but may be drowned out by promises of lucrative returns. Risks are mounting.

Withings unveils AI-enabled smart mirror at CES: But consumers鈥� low interest in prior smart mirror products isn't likely to change.