In February, FTC lost an attempt to stop Meta from buying VR company within for $400 million. And then July FTC lost to attempt to block Microsoft from completing its deal to buy maker of Call of Duty, Activision Blizzard for close to $70 billion. The case is expected to play out over several years, so don't stay tuned so you can tune out and come back to us at the next World Cup.
And there's a rise of VR amongst Gen Z, so that's another thing to look out for. But yes, I do think that this is the pathway that we're setting for at the moment for future generations. Bill Fisher (12:44):. And talking about pathways, I spoke about putting kids in front of the TV and now putting them in front of YouTube. How much of this is a parental issue? Does this fall on the parent's shoulders?