Ä¢¹½AV

This will solidify Walmart’s role as a major payments player and can be a large revenue generator for the retailer

The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.

The media model popularized by retailers is now being adapted by companies in other verticals. Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

Partnering with StepChange will help support struggling customers, but it raises questions around the harm BNPL can cause.

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

Proximity mobile payments are on a growth tear, driven by strong spend per user. Here’s how providers are using wallet integration and new features to make proximity payments stickier.

Steep discounts drove shoppers to spend on Cyber Monday: The Monday after Thanksgiving is poised to be the biggest online shopping day in US history.

The company used its two-sided network to capitalize on the holiday weekend