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Healthcare and pharma companies are embracing D2C business models to get their medications, treatments, and services to more consumers without industry middlemen restricting access. Concurrently, patients are becoming more price-conscious healthcare shoppers, propelling more D2C activity next year.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

Beauty鈥檚 run of strong retail sales growth is winding down, but new audiences and sales channels will offer opportunities for savvy brands and retailers to regain momentum.

Study reveals Amazon Pharmacy鈥檚 RxPass improves medication adherence: Subscription programs for prescription drugs could be a model worth exploring for struggling retail pharmacy incumbents.

During Prime Day 2024, US shoppers will spend nearly $14 billion鈥攁 5.9% increase over last year. But the dynamics of the shopping event are shifting as competitors chip away at Amazon鈥檚 market share.

Amazon鈥檚 launch of ads on Prime Video is the most notable recent move, but public service broadcasters have been seeding this market for some time. ITV鈥檚 Matchmaker solution, which links brands with loyalty data from retailers Boots and Tesco, went live in late 2022, and Channel 4 launched a similar initiative with retailer loyalty program Nectar360 around the same time.

Est茅e Lauder scrutinizes portfolio as losses pile up: The beauty company may sell some brands as it expands its presence on Amazon to reignite growth.

For instance, Amazon Prime Video replaced traditional networks as the exclusive home of Thursday Night Football. 鈥淪treaming services, even if they're going to lose money short term, want to bet on sports because they鈥檙e trying to attract subscribers,鈥� Benes said. Sports betting as a revenue stream.

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

So we've got Peacock and Amazon Prime Video are the ones that are starting to take share, and Netflix is losing share, and then you can pretty much entirely ascribe that to live sports. (11:10):. I should have prefaced all this by saying that Netflix is far and away number one in all these categories, so I'm not... Again, I want to make it clear. They have people spend so much time with Netflix.

Though the $250 million budget of "Red One" raises profitability concerns, the film鈥檚 role in driving Prime Video engagement highlights streaming platforms' willingness to prioritize subscriber growth over immediate returns. "The Substance" proves horror remains a reliable genre for maximizing returns on moderate budgets, particularly when backed by targeted social media campaigns.

Competitors like Amazon Prime Video have established themselves as reliable sports broadcasters, proving that a digitally native company can produce glitch-free content. Our take: This incident highlights the risks of entering the live sports market without thoroughly testing streaming capabilities at scale.

I would actually probably say I'm going to do a 23% share to their rising strength in video ads tied to Prime video and the advertising supported tier.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector鈥檚 fastest-growing ad channel.

This asset could help direct more creator content to properties like Prime Video, Twitch, and Amazon Live. Spotter鈥檚 creator portfolio reaches over 88 billion monthly watch-time minutes. Why it matters: Amazon is positioning itself as a major media player by blending ecommerce with digital engagement, building a distinct ecosystem that appeals to advertisers seeking dynamic, engaged audiences.