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Its in-house ad platform, Netflix Ads Suite, is now available in all ad-supported markets, including the US, UK, Japan, Brazil, and Germany. From cautious to confident: Netflix鈥檚 ad chief Amy Reinhard said the company is moving beyond its "crawl, walk, run" approach, signaling it now sees itself as a full-fledged adtech player.

In the UK, the Competition and Markets Authority will likely go into 2025 with new enforcement powers under the Digital Markets, Competition, and Consumers Act. Kids鈥� online safety is a top priority for legislators, conservative and progressive alike.

Netflix鈥檚 time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

Methodology: Data is from the May 2024 Klaviyo and Qualtrics "The AI Trends Report For Ecommerce Marketers." 1,510 ecommerce marketers in Australia, France, New Zealand, the UK and the US were surveyed during February 2024. All respondents use AI in a work capacity.

Over half of US and UK adults research and buy products online via a retailer鈥檚 website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer鈥檚 website but waiting to buy them in a physical store.

Ecommerce was 45.9% of China's 2023 retail sales, while the UK was at 29.6%. The US, in comparison, was at 15.6%, per our forecasts. Everyday essentials will continue to be an ecommerce growth driver, reflecting the lingering effect of pandemic spikes.

Visa proactively blocked 410% more suspected fraudulent transactions in the UK on Black Friday than it did the year prior. And across all of Cyber 5 weekend in the UK, Visa blocked 117% more transactions than it did in 2023. The payments network didn鈥檛 disclose the number of US transactions it stopped.

Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement. As Amazon expands Prime Video ads, these markets will offer even more opportunities for advertising. 4. Other platforms have had success introducing ads.

France鈥檚 relative digital immaturity is shifting, with digital advertising growth leaving traditional channels behind. Retail media is leading the way, and Amazon is benefiting the most, with the creation of the new triopoly.

On the other hand: Amazon is bulking up its fulfillment services, too. The ecommerce giant has relaunched its ground shipping service, Amazon Shipping, and reopened its Seller Fulfilled Prime program, which allows merchants to use logistic services other than Amazon鈥檚 own to deliver goods.

Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as cash-strapped consumers avoid delivery costs and retailers race to make their services faster, cheaper, and more efficient.

Key stat: Marketers are actively using emerging social platforms. 82% are either already posting on or planning to build a presence on Bluesky, while 80% of marketers are either posting on or planning to build a presence on Threads, according to a Sprout Social survey of marketers in the US, UK, and Australia.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

Matches, which stocked more than 600 luxury labels at its peak, collapsed and shut down in mid-2024 after being bought in a fire-sale deal by British retail group Frasers. The US will lag the global average for luxury sales growth. Modest gains will follow 2023鈥檚 contraction. In 2024, US luxury sales growth will track overall US retail growth.

And Carina, the UK, this incredibly advanced mature e-commerce market, Amazon's slightly less dominant here, is it? Carina Perkins:. Slightly less, but to be honest, it's not a wildly different picture to that in the US. So we put Amazon share at 29.3% of total UK e-commerce sales. So it has a pretty big grip of the market.

Ecommerce payment preferences vary country by country, but digital wallets now lead in Denmark, Germany, Ireland, Italy, Spain, and the UK, giving them the biggest overall share of European ecommerce transaction values, per a March 2023 report by FIS.

Methodology: Data is from a February 2023 Metapack report titled "Ecommerce Delivery Benchmark." 8,000+ adults ages 18+ in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US were surveyed by Retail Economics during November 2022.

This year, the country will overtake South Korea in ecommerce penetration to clinch third place in the global ranking鈥攂ehind only China and the UK. Indonesia鈥檚 ecommerce growth is being steered by several incredible regional tech giants. Regional titans鈥� austerity measures will stunt digital commerce growth. The blistering growth of the pandemic era is already behind Indonesia.

Google鈥檚 complaint against Microsoft is not groundbreaking鈥攖he company pushed for similar antitrust action against Microsoft in the UK last year. The latest complaint comes after a slew of cloud companies agreed to a 鈧�20 million ($21.6 million) settlement with Microsoft in July to address their anti-competition concerns. Google and AWS weren鈥檛 included in that settlement.

On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.

Amazon, Temu, and other marketplaces sold toys that failed EU safety standards, investigation finds: That could open the retailers up to stricter regulatory oversight.