蘑菇AV

Footwear, apparel, and fragrance were the top purchase categories among shoppers ages 18 to 34. Department stores were the No. 1 location for shopping for luxury goods, beating out all ecommerce and brand-owned channels. But the majority (57.4%) of people 18 to 34 were interested in social commerce for shopping for luxury goods, the survey found.

To sharpen its appeal to menswear customers鈥攅specially younger ones with fewer fixed ideas about fashion鈥擲aks plans to add more contemporary and entry-level brands, even as it reduces its overall brand count by 25%. The big picture: While men have historically accounted for a sliver of consumer spending, their share is likely to rise this year thanks to a confluence of factors.

They're men and women, they range from college athletes, so we partner with a lot of NIL partners, frankly, to people that are in their 20s and 30s who are musicians, fashion stylists. We have the first ever NFL fashion stylist who's on Team True. We-. Sara Lebow (14:04):. Kristen, what's your sweet spot there, in terms of follower count? Are you looking at bigger creators or smaller ones, a mix?

Grocery also has a higher purchase frequency compared with other large categories鈥攕uch as apparel and electronics鈥攎aking it an essential category for establishing customer loyalty. More consumers will favor delivery over click and collect. With free delivery for a flat monthly fee, memberships like Walmart+ are making delivery more accessible and affordable for digital grocery customers.

We project that 83.2 million consumers, or 24.2% of the US population, will wear accessories or clothing designed to monitor or measure health and fitness activities. Examples include the Apple Watch, internet-connected Fitbit devices, and the Oura Ring. The number of health-related smart wearable users will grow 4% in 2025 from the year prior, per our forecast.

While in-store is the No. 1 way Gen Z discovers clothing, 39.0% of US Gen Z clothing buyers have used social media to discover new apparel brands or products over the last six months, according to our September 2023 survey.

For Gen Z, music festivals like Coachella or Stagecoach aren鈥檛 just about the music鈥攖hey鈥檙e about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.

Shein is moving ahead with its public debut, taking on some competitors (like Amazon and Temu) while teaming up with others (like Forever 21). Though a brick-and-mortar footprint doesn鈥檛 seem to be a part of Shein鈥檚 plan yet, it could take a cue from other fast-fashion brands, like H&M and Zara, and establish a physical presence to engage with offline shoppers.

2023 has been a rocky year for retail, with layoffs, inflation, and a potential recession dominating headlines. Despite all that, footwear sales are doing quite well. 鈥淧eople wear shoes. That鈥檚 as simple as that,鈥� said Romy Samuel, founder of digital sneaker marketplace Common Ace.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

Olipop uses TikTok and the promise of gut health to capture Gen Z鈥檚 attention, while Crocs leans on Gen Z鈥檚 sense of nostalgia and cool collaborations. Coach reinvented itself to appeal to a younger generation of fashion consumers who want to express themselves and GU makes its US debut as Uniqlo鈥檚 little sister.

Historically, apparel and accessories and computer and consumer electronics were the most dominate categories in ecommerce sales. They will remain significant sales drivers, but in the future, ecommerce will be more evenly spread among categories.

The brand, which includes training apparel, footwear, and accessories, will combine Nike鈥檚 technical knowhow with Skims鈥� 鈥渋ncredible attention to the female body鈥� and emphasis on inclusivity. The first collection will launch this spring in the US at select stores and on Nike鈥檚 website, followed by an expansion into global markets and wholesale partnerships in 2026.

The Ozempic effect could have wide-ranging implications beyond the food industry鈥攊f it exists: Apparel makers, beauty brands, and airlines could capitalize as GLP-1 adoption grows, but only if users stick to the meds.

The future of ecommerce is grocery. Historically, three categories led the US ecommerce market: apparel and accessories, computer and consumer electronics, and furniture and home furnishings. But in recent years, growth has been fueled by essential goods, including food and beverage items, personal care products, and household supplies. This shift will take grocery to the top of the four major ecommerce categories by 2026.

Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.

Amazon and big-box stores are likely to win from Bed Bath & Beyond鈥檚 collapse, while fast-fashion retailers could score displaced David鈥檚 Bridal customers. But keep a lookout for underdogs like Etsy, which may bring in shoppers looking for personalized party supplies in Party City鈥檚 absence.

Two weeks have passed since Amazon鈥檚 Big Spring Sale, but its success is unclear. Amazon鈥檚 first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.

To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.

Shein鈥檚 efforts to woo US lawmakers, NRF fall on deaf ears: The fast-fashion giant could shift its IPO to London as it tries to head off supply chain scrutiny.

Forty-four percent of US adults plan to spend their normal amount on health and beauty products this year, according to a MetaPack survey. More than two-thirds said they鈥檙e not changing their spending on apparel (39%) or on DIY and gardening (34%).

Amazon will increase its share of US ecommerce sales in five product categories next year, per our forecast. The biggest gains will be in health and personal care, furniture and home furnishings, and apparel and accessories.

Returns have always been expensive for retailers, but right now they鈥檙e at an all-time high. 鈥淲e鈥檙e seeing a lot of the fast-fashion retailers like Zara and others like J.Crew, and Abercrombie & Fitch starting to charge return shipping for online orders,鈥� said our analyst Sky Canaves. But there鈥檚 more to it than charging. Here are six strategies for reducing returns.

Amazon Fresh could get a refresh to conquer the grocery market, Finesse uses AI to reduce fashion waste, and Claire鈥檚 leans on content to engage Gen Zalphas. Meanwhile, Macy鈥檚 downsizes, e.l.f. Beauty aims to go viral, and Walmart makes strides in media. Here are six retailers that are most likely to makeover, reinvent, go viral, and more, as predicted by our analysts in a recent 鈥淩eimagining Retail鈥� podcast episode.

Deal-seeking shoppers spent $222.1 billion online this holiday season: Elevated discounts drove spending across the electronics, apparel, furniture, and toy categories.