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Digital video viewers in Latin America don鈥檛 mind watching ads, but the current user experience is poor. By making a few changes, providers can greatly improve the ad experience, all while continuing to grow their ad revenues. Viewers are frustrated by digital video ads.

Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Marketplaces like Target Plus enable retailers to rapidly expand their selections and grow their margins via services and advertising. The big takeaway: US online marketplace sales will grow 12.7% this year, according to our forecast鈥攁 significantly faster clip than overall US ecommerce sales (8.2%) and overall retail sales (2.8%).

On today's podcast episode, we discuss what the hell happened鈥攁nd is happening鈥攖o online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). 鈥淭his whole trend around personalization really applies to audiences as well,鈥� David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent 鈥淢aster the Holidays with Winning Performance Marketing Strategies鈥� Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.

The Hershey Co. found a way to apply retail media data from Reese鈥檚 Peanut Butter Cups to other consumer packaged goods ads. The company learned that shoppers were buying shapes of Reese鈥檚 Cups based on their chocolate to peanut butter ratio, so it made two new products鈥攐ne for peanut butter lovers and one for chocolate lovers, said Vinny Rinaldi, US head of media at The Hershey Co.

Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.

Following Google鈥檚 second antitrust loss in under a year, Google is at a crossroads. The recent ruling that Google maintains an illegal monopoly on ad tech, combined with last year鈥檚 ruling of antitrust practices in online search, could reshape digital advertising.

We expect Twitter鈥檚 worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending.

Align advertising dollars with the scale of CTV. More like this:. Connected devices become more shoppable while Apple muscles in on ad revenues. 3 ways to improve the relationship between ad clicks and conversions. What鈥檚 driving CTV鈥檚 advertising growth? Time Spent With Connected Devices 2023 (Insider Intelligence subscription required).

JPMorgan Chase launched its Chase Media Solutions ad unit earlier this month. The venture looks a lot like a retail media network (RMN), with one important distinction鈥擟hase is not a retailer. But because it鈥檚 monetizing purchase data, Chase Media Solutions operates a lot like an RMN.

Big Tech battled Europe鈥檚 new rules in 2024: Apple opened its ecosystem to comply with DMA while Meta faced fines and scrutiny over data use and subscriptions. We can expect continued stringent regulations.

We forecast US spending on mobile app install ads will grow 15.5% to reach $23.81 billion this year. More than one-fifth, or $5.20 billion, of that spend will go to Apple, while the digital ad duopoly will take roughly one-third ($4.17 billion for Google and $3.69 billion for Meta). Use this chart:. Justify budget allocation to app store advertising.

Big Tech players should stay nimble by continuing to prepare for a drop in ad revenues or pausing expansion plans in international markets.

Connected devices become more shoppable while Apple muscles in on ad revenues. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success.

Meta鈥檚 slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta鈥檚 success hinges on partnerships as it competes with Apple and Google.

Blackhawk Network鈥檚 MyCardWallet app can stymie fraud further by using Apple ID and Google ID authentication to prevent bad actors from accessing gift card recipients鈥� accounts.

Meta, for example, will start allowing EU users the option to unlink their Facebook, Instagram, Messenger, and WhatsApp accounts from each other, weakening its advertising capabilities. And Apple will allow alternative app stores and payment methods on iOS, but with a new fee structure that makes interoperability possible, but not always practical, for app owners and developers.

Expect it to roll out exclusive features for Pixel devices that match Apple Intelligence鈥檚 unfulfilled promises. The great Android reset: With Android stretched across billions of devices and competitors seizing the AI narrative, Google has a window to reassert control over its ecosystem. Pixel phones, fused with Gemini AI, could be Google鈥檚 future engine for scale, innovation, and ad revenues.