AirPods command over one-third of the hearables market as the category extends beyond basic audio functionality. Apple has set high industry standards for features and ecosystem integration—Powerbeats Pro 2, for instance, provides heart rate sensors. Meanwhile, competitors are racing to differentiate by enhancing features like advanced noise cancellation and spatial audio.
Report
| Mar 3, 2025
On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Audio
| Oct 30, 2024
On today’s podcast episode, we examine Netflix from all angles. While subscriptions were up in Q3 of this year, they were down compared to the previous Q3. Find out everything you need about the streamer’s quarterly report by listening to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.
Audio
| Oct 29, 2024
On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.
Audio
| Oct 28, 2024
Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.
Report
| Sep 19, 2023
Globally, its viewers outnumber the biggest social media, digital video, and digital audio platforms. And this is despite the fact that it has been banned in some highly populous countries (including China). YouTube also leads all other digital platforms for US time spent.
Report
| Apr 2, 2025
Music/audio streaming adoption in Denmark exceeded regional averages. The survey found 69.0% of respondents used music/audio streaming services. This surpassed the regional average of 67.3%. News consumption spans multiple formats. Time spent with print press (43 minutes) and online press (1:02) ranked near the top regionally, exceeding the average in Western Europe.
Report
| Oct 30, 2024
Spotify is looking at lossless audio, DJ mixing functionality, and superfan perks for its upcoming Spotify Music Pro tier to push upgrades. Apple Music Classical, is expanding content partnerships with orchestras and making its app available on desktops. Amazon Music is bundling subscriptions with Audible for possible audience discovery and cross-pollination.
Article
| Mar 20, 2025
By contrast, time spent with social networks, digital audio, digital gaming, and digital messaging will be mostly stagnant going forward. The “other” activities account for a lot of time. Nearly an hour per day will go to “other nonvideo” digital activities that are hard to break out.
Report
| Feb 27, 2025
Despite this, over half of Substack’s 250 top-earning creators published video and audio posts in April 2024—and this increased to 82% by February 2025. Zooming out: Substack is continuing its push to broaden its offerings and gain more traffic by recruiting YouTube and TikTok creators with dedicated audiences.
Article
| Mar 20, 2025
While audio consumption in Canada shifted to streaming in terms of time spent, adoption rates for radio and music streaming were neck and neck. Some 72.1% of respondents listened to radio compared with 72.0% who listened to digital audio. Digital audio listenership was more likely among younger age groups, higher-income earners, and urban dwellers.
Report
| Oct 30, 2024
So Oscar, since it was my fault, his audio was off during setup, which I'm not responsible for at all, but he said it's because it's not been on in a long time. How many times have I invited you on in the past two months? Oscar Orozco:. In way too long. Listen, maybe once. Marcus Johnson:. You told me you had gymnastics class. Oscar Orozco:. You're right. It's been about twice or three times.
Audio
| Oct 25, 2024
Mosseri said that right now, its algorithm “disproportionately” looks at captions, followed by video, then audio, and lastly comments. He also confirmed that Instagram’s algorithm downvotes content from users who haven’t posted in at least a month due to a lack of recent data.
Article
| Apr 10, 2025
State of play: Spotify and UMG’s deal addresses broader challenges in digital audio, where slow market growth and monetization gaps persist. Digital audio ad spending will increase by just $1.62 billion between 2024 and 2028, with the total market growing less than 5% during this period.
Article
| Jan 28, 2025
Music and audio streaming adoption in Russia lagged the regional average. Only 42.6% of respondents reported using music or audio streaming services, significantly below the regional average of 54.3%. The suspension of service from international streamers like Spotify and Amazon Music likely lowered participation. The largest YoY change was in live TV viewership.
Report
| Oct 30, 2024
The model, called AvatarFX, can create animated videos of Character AI’s virtual characters with audio or generate videos from a single uploaded image. AvatarFX is available in closed beta and will launch broadly in the coming months.
Article
| Apr 23, 2025
It’s largely going to a handful of companies focused on AI and audio tools. $180 million went to ElevenLabs, an AI voice-cloning startup that provides dubbing and voiceover tools to YouTube creators. Music startups raised $240 million in Q1. ĢAV $200 million of that went to Duetti, a company that purchases music rights from artists and partners with TikTok and YouTube for distribution.
Article
| Apr 18, 2025
On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.
Audio
| Oct 24, 2024
Forecasts
| Aug 22, 2023
Source: ĢAV Forecast
Forecasts
| Aug 22, 2023
Source: ĢAV Forecast
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| Aug 22, 2023
Source: ĢAV Forecast
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| Aug 22, 2023
Source: ĢAV Forecast
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| Aug 22, 2023
Source: ĢAV Forecast
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| Aug 22, 2023
Source: ĢAV Forecast
Forecasts
| Aug 22, 2023
Source: ĢAV Forecast