蘑菇AV

Marketers are now tasked with creating media in an ever-increasing number of formats鈥攊ncluding video and audio. These formats are not only labor-intensive to create, but also require specialized skills, such as knowledge of video editing software. The studio team at 蘑菇AV is small and has limited resources, but it鈥檚 tasked with producing labor-intensive video podcasts that publish twice a week.

On today鈥檚 podcast episode, we discuss how Walgreens went from 鈥減harmacy behemoth to distressed retailer鈥�, the biggest lesson from its downfall, and where the company goes from here. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Rajiv Leventhal and Zak Stambor, for the conversation. Listen everywhere and watch on YouTube and Spotify.

In today鈥檚 episode, we talk about how to be both a product-led organization and a customer-centric one, what fintechs are doing that keeps them closer to customers, and how banks can rethink the customer journey around financial life stages. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft, and Principal Analyst Tiffani Montez.

The number of paid music streaming subscribers hit 100 million in the US for the first time last year, according to the Recording Industry Association of America (RIAA).

This week, beauty buyers take action on texts, influencers have indirect influence, and podcast fandoms benefit brands.

Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.

My/Mochi chose to experiment with podcasts after carefully evaluating how their brand message would translate to audio, Wolf said. 鈥淧odcasts are incredibly cheap to produce from a creative perspective and give us national reach and a trusted person,鈥� said Wolf. 鈥淚t鈥檚 about constantly figuring out where the consumer is, where you want to reach them, and the different touchpoints that are relevant.鈥�.

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

The news: A majority of US adults are ready for AI to take their bosses鈥� jobs. 73% said they鈥檙e behind AI having a role in hiring, firing, and budgets, per a new ResumeNow survey. 69% are fine with AI monitoring for productivity purposes. Our take: 41% of C-suite professionals are concerned about the ethical use of AI, per Bearing Point. AI can quickly become a yes man, confirming decisions that might not be in a company鈥檚 best interest. Balance and oversight are key when adopting AI solutions. Using AI for hiring and budgeting will help streamline those processes, but AI decisions need to be monitored to keep bias and hallucinations in check.

Audio services will battle for podcast creators. In 2025, US podcast listeners will spend 1 minute more per day on podcasts than US TikTok users will spend on TikTok, per our forecasts. The talent agency landscape will shift to accommodate creators.

On today鈥檚 podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Arielle Feger, and CEO and Founder of Ageism Is Never In Style庐 Jacynth-Bassett.

And former CNN reporter Chris Wallace said he would turn to podcasts or streaming when he announced his departure from the network in November 2024. Takeaways for marketers and media companies. For marketers:. Creators and influencers drive results. Picking a presidential candidate is a deeply personal, high-consideration choice.