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Invest in AI and AR technology. Digital try-on tools make products more accessible and move online shoppers closer to purchase. Create hybrid products. As consumers cut back on spending, products like tinted lip oils and hydrating concealers are increasingly in demand. Use discounting to drive discovery.

To that end, TikTok has launched a number of advertising features like interactive ads with polls and stickers, AR lenses to rival Snap, and AI chatbots. But Pulse Premiere is an attempt to launch a truly premium, brand-safe ad format that will attract heavy hitters.

As 5G adoption grows worldwide, more people will engage in mobile AR shopping. And as video speeds get faster, expect both social media platforms and the ads served on them to pivot further to video. More like this:. Mobile World Congress Hints at the End of an Era. Expert strategies on first-party data use. Key trends we鈥檙e watching in retail in-store payments. The State of 5G.

It鈥檚 also a heavy hitter with Gen Z鈥攁nd its AR capabilities can enable engaging and immersive campaigns. Be mindful of content on all social platforms, not just TikTok. Facebook, Instagram, YouTube, and Snapchat could also face DSA sanctions ranging from fines to bans should they fail to comply with the rules.

Meta said it will still nurture Reality Labs, which specializes in AR and VR, despite its 26% drop in revenues YoY to $210 million. Capitalizing on more platforms. In September, Meta claimed it had no plans to use WhatsApp as an advertising vehicle, but didn鈥檛 rule out other avenues of monetization.

Ikea has innovated with AR to allow for virtual visualizations in order to encourage wary shoppers. Pricing: Ikea is not immune to inflation, raising some prices by up to 80%. That offers room for Amazon, Walmart, and Wayfair to undercut the brand. And some have noted the brand鈥檚 quality has declined.

AR/VR adoption for clinician education, patient education, assisted surgery, and imaging. What makes a hospital smart? It takes many technologies to form the foundation of a smart hospital. The most important ones are:.

The news: While 2023 is expected to be a lean year for Apple releases鈥攅xcept its possible expansion into AR/VR goggles鈥攖he company is making moves to control development and production of more components.

As more than a quarter of the US population currently uses augmented reality in some capacity, according to our forecast, and many of these purchases take place in stores, it鈥檚 important to leverage this technology effectively to create memorable experiences.

It added digital technologies, including the TrendGetter visual search tool and an augmented reality tool that enables consumers to virtually try on clothes and to see how furniture, home d茅cor, and TVs will look inside their homes. It broadened its pickup, delivery, and returns options to make online shopping more convenient. It expanded its online selection by luring sellers to its marketplace.

Features such as mobile 鈥渟can and go,鈥� QR codes, and augmented reality have the potential to deliver seamless and engaging omnichannel experiences. Technology is improving mobile shopping鈥攂ut slow site speeds are hindering conversion. Smartphone shopping is faster and more secure than ever thanks to powerful mobile processors and 5G.

So, it's been playing around with emerging technologies like augmented reality for a while. I think it launched its first fully integrated digital to physical experience, Life of George back in 2011. And since then, it's launched quite a lot of different AR enhanced experiences that merged physical and digital play like its Lego AR studio app, which digitizes some of its most popular sets.

The recent release of Meta鈥檚 Quest 3 and the impending release of Apple鈥檚 Vision Pro mark major steps toward bringing VR, AR, and mixed reality to the masses. A relatively small population will buy these headsets, largely due to the high price point. But developers will continue experimenting, bringing those innovations to more common, everyday devices, such as smartphones. 4.

The example: Snap got in on the Women鈥檚 World Cup hype this year with AR features that partnered with adidas, e.l.f. Cosmetics, and Samsung Galaxy. Meanwhile, NBCUniversal and Walmart Connect partnered to bring sports viewers closer to the point of sale with targeted ads. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Lego is running an augmented reality-enabled treasure hunt to encourage customers to sign up for its newly revamped loyalty program, Lego Insiders. Hudson鈥檚 Bay Company refreshed its loyalty program by adding in-app quests that earn members bonuses when completed. And Under Armour鈥檚 new loyalty program allows customers to earn points by completing challenges through the retailer鈥檚 MapMyRun app.

And Snap is using AR to boost commerce adoption on its platform. 4. Influencer marketing is alive and well. Fifty-seven percent of US adults say they have a favorable opinion toward social media ads with influencers, creators, or celebrities, per data from the Out of Home Advertising Association of America and Morning Consult.

I think they've introduced a few kind of AR things where you can take pictures of something in the real world and they'll link to it on their app. So I think that's a really good example of a financial services company starting to change the behavior of consumers. Sara Lebow (09:25):. Yeah. Arielle Feger (09:25):. And really start putting them in the shopping mindset as they're looking on their app.

The model can accept text and image inputs and spit out generative text with 鈥渉uman-level performance,鈥� OpenAI says, per Ars Technica. The startup also claims that the model passed a simulated bar exam, scoring around the top 10% of test takers, compared with GPT-3.5, which scored in the bottom 10%.

By building out product description pages to incorporate images, video, or AR tools, retailers can ensure that consumers get the most accurate depiction of a product, minimizing the need for returns. Retailers should also prioritize customer reviews that include photos and video to give shoppers real-world examples of how a product may look on their body or in their space.

Meta鈥檚 AI-powered Advantage+ Shopping Campaign tool is under fire from advertisers who say that it inflates their costs by as much as 10x, per Ars Technica. The AI software automates the ad-buying process by setting up ads and spending companies鈥� ad budgets with little human intervention. Yet customers say it devours daily ad budgets within hours and delivers few to no revenues in return.

AR, VR, and mixed reality await Apple鈥檚 entry. Meta鈥檚 dominance of the VR headset market has eroded, according to the International Data Corporation (IDC), as devices from ByteDance-owned Pico rise in prominence. The company is now walking back its big metaverse pivot.

But new offerings like augmented reality and 鈥渢ry before you buy鈥� are removing friction around digital buying in these categories. How should retailers prepare for the next wave of ecommerce? Essential goods are becoming a major part of ecommerce, putting a new emphasis on value and speed.

Game developers have been early adopters of VR and augmented reality, and major game platforms have partnered with brands in the virtual worlds of Roblox, Fortnite, and Minecraft. We predict new mixed reality devices from Apple, Meta, and Sony will drive more VR interest among game developers. And while economic conditions may slow ad innovation in the metaverse, it won鈥檛 be stopped.

And it's retail AR tools because it's kind of along the similar lines and they were really impressive. But obviously the attention around AR has died down with GenAI, which of course has been a huge topic of conversation here. And Snap has had to sunset a lot of its off-platform AR activities as it's working to recover its ad business.