蘑菇AV

Hard times ahead for D2C healthcare marketers: We unpack Rock Health鈥檚 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.

Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.

PayPal, for example, plans to tighten Venmo integration this year, while Zelle鈥檚 parent company Early Warning Services is exploring a retail ecommerce wallet.

More like this:. 5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion. Social media and streaming apps drive rapid growth in video ads. Should you be using TikTok for B2B marketing? Extending OOH campaign reach through social media traffic.

B2B digital ad spend growth will slow while social, display, and mobile gain ground. The state of programmatic advertising in 5 charts. More Chart of the Day:. 9/13 - Calling on mcommerce. 9/12 - Biometrics don鈥檛 pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend.

More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.

While marketplace app AliExpress was outlawed, parent company Alibaba maintained a presence through its B2B platform alibaba.com. PUBG Mobile was relaunched in 2021 by Krafton, a South Korean company with investment from China, as 鈥淏attlegrounds Mobile India (BGMI).鈥�. Among banned apps, TikTok was likely affected the most.

Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.

Ad pitch: LinkedIn is also incorporating AI into its ad business with tools to help B2B marketers optimize campaigns and ad targeting. The black box AI tool, called Accelerate, analyzes factors like user behavior, website visits, and video views, then automatically adjusts campaigns to increase conversion rates.

Respondents included B2B or B2C brand marketers and agencies at companies, or had clients, who spent $500K+ in digital advertising during the past 12 months.

More Chart of the Day:. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart.

So, she writes that while Amazon's earnings released, highlighted the company's achievements in e-commerce, AWS advertising, generative AI, and even B2B, the company stayed pretty quiet on grocery. She says an indication that Amazon is struggling to figure out a path forward in that highly competitive sector. Zak, what do you expect Amazon's grocery future to look like? Zak Stambor:.

As painfully high inflation stretches on, customers continue to look for discounts, which are the leading driver of ecommerce purchases among US adults, according to First Insight. Rakuten, which is known in the US for offering ecommerce shoppers discounts and deals, will bring nostalgia to the big game with a 鈥淐lueless鈥�-themed ad.

Our latest analysis of 12 companies unpacks key trends in Latin America retail ecommerce during Q2 2022. It provides retail professionals with insights into the current landscape and what these trends mean heading into 2023.

蘑菇AV joined a panel to discuss its future with Neil Waller, CEO of Whalar and Rahul Titus, global head of influence at Ogilvy, which won the B2B Grand Prix for a campaign that incorporated creator content. Over at Amazon, influencer Alix Earle and co-founder of skincare brand Summer Fridays Marianna Hewitt talked sponsored content on a panel called 鈥淣ow Trending: #Authenticity.鈥�.

Read the full report, Maximizing the Impact of B2B Event Marketing.

Marketing data is essential to success, but marketers face tough conditions in a changing B2B landscape. Investments in data and related tools need to be carefully chosen and demonstrate proven ROI.

Yeah, I feel like the volume of stock and how different all of those items are in their listings is one of the biggest challenges for eCommerce for resale. Carina Perkins:. Yeah, absolutely. Sara Lebow:. So makes sense to me. Yory, your review of this story in 60 seconds is. Yory Wurmser:. So, like Carina, I think it's really interesting to apply this to resale. My take more is on the seller side.

OpenAI rolls out free search to capture shoppers during a peak ecommerce season, offering price comparisons and product links just when consumers need them most

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

Now, before we end the show, I'd like to remind everyone about the upcoming CommerceNext Ecommerce Growth Show on June 20th through 21st. Join Insider Intelligence at the CommerceNext Ecommerce Growth Show in New York City. We'll be moderating a panel called Is a Good Ecommerce Experience Good Enough? With speakers from Sephora, Abercrombie & Fitch, and The Honest Company.

While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said. 鈥淚 don鈥檛 think it鈥檚 the time to tell a story,鈥� said Katrenak.

Social media is the most effective B2B channel for driving revenues in 2023, according to 60% of US B2B marketers, per Wpromote and Ascend2.

And I think as eCommerce players expand, not just into other product categories, but compete with other retailers for different services, this is why retail memberships are sort of the glue that can help expose their customers to other sides of their business.