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There’s a shift toward building meaningful connections at events. Plus, marketers are integrating DEI principles, sustinability into events.

LinkedIn Premium is the company’s AI proving ground: After making $1.7 billion in subscription revenues thanks to AI, the company looks to expand the tech elsewhere.

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?

B2B Marketing teams rely on eMarketer Media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. You can believe it. Visit emarketer.com/advertise to learn more about our proven approach. Jasmine Enberg (00:20):.

B2B marketing teams rely on eMarketer Media Solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and more. If you can believe it, visit emarketer.com/advertise to learn more about our proven approach. Bill Fisher:. Hello, everyone. Welcome to Behind the Numbers Around the World, an eMarketer podcast.

B2B marketing teams rely on eMarketer media solutions to elevate their thought leadership and build meaningful relationships through exclusive webinars, guides, infographics, and much, much more. You can head to emarketer.com/advertise to learn more about our proven approach. (00:18):. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast.