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Baby boomers (24%) and Gen Xers (23%) are twice as likely to 鈥渞arely鈥� carry cash than Gen Zers (12%). 18% of Gen Zers carry it because they frequent cash-only businesses鈥攎ore than any other generation.

The prescription drug delivery perk could be particularly valuable for the 68% of Walmart shoppers who are Gen X or baby boomers, per Numerator data. These folks are the most likely to regularly take multiple medications and to benefit from Walmart鈥檚 integrated same-day delivery.

Baby boomer internet users are drawn to apps that are fun and intuitive. Among digital boomers, 44% reported visiting a retail app or website weekly, according to Razorfish and GWI鈥檚 December 2023 鈥淒igital 叠辞辞尘别谤蝉鈥� report.

Boomers have a very short list of popular digital activities. So close to half, as you mentioned, Paola. Close to half of them are on YouTube and Facebook, but then you go down to one third who are on Netflix, and then it's a real sharp drop to fourth place, Pinterest and Instagram basically tied. Less than one in five Boomers on these platforms. (21:13):.

This year, we forecast 31.1 million Gen Zers and 33.6 million millennials will use generative AI this year, outpacing Gen Xers (20.6 million) and baby boomers (10.2 million).

Spend was boosted by Gen Z and millennials: Their billed business grew 12% YoY, compared with just 4% for Gen X and flat growth for baby boomers. Amex said new benefits in popular categories like dining fueled growth among younger consumers. Amex also acquired 3.3 million new cardholders during the quarter. Millennials and Gen Zers made up 80% of new accounts for the US Consumer Gold Card.