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As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

Though it will also face strong competition from Amazon in Brazil, Colombia, and Mexico.

Last year, it launched in New Zealand and Brazil. And Revolut applied this year for e-money and remittance licenses in the United Arab Emirates. To support this global expansion, the fintech aims to increase headcount by 40% this year, totaling about 11,500 employees. Why is Revolut targeting India? The fintech wants to capitalize on India’s quickly growing digital payments market.

Globoplay looks beyond Brazil to find new subscriber growth. Like others, it has also faced an uphill battle in attracting new users to its streaming platform.

The same will occur two years later in Brazil, at which time TV outlays will only be greater than video in three of the 10 markets we track: France, Germany, and Peru. Brazil will be a leader in spending on the global stage. It will contribute to some of the highest levels of video ad spending dollars among the 10 video ad markets we forecast this year.

Globoplay bucks this trend only in Brazil. The platform was the fourth-most popular service there, with 20.7% of paying subscribers. It came in ahead of YouTube Premium (19.6%) but behind Disney+ (21.7%) and Amazon Prime Video (33.7%). For reference, nearly three-quarters (72.8%) of those in Brazil subscribed to Netflix—the third highest, after Argentina (85.2%) and Uruguay (84.6%).

South Korea, the US, and Canada will be the top three countries for digital gaming among the population overall, with Brazil a close fourth. Among internet users, South Korea will also take the top spot, followed by India, the US, and Mexico. Asia-Pacific is way out in front, but its individual markets have very different trend lines.

The survey was conducted in Australia, Brazil, Canada, China, France, Germany, India, Japan, the Nordics, Mexico, Singapore, South Korea, Taiwan, the UK, and the US.

Mexico, Brazil, and inflation-skewed Argentina will remain in the top five for digital ad spending growth for most of the next four years, and Colombia will eventually join them in the top 10 for much of that period as well. Chile and Peru will lag their peers but still produce decent growth.

As of mid-2022, 70% of adults in Brazil had used Pix, Banco Central do Brasil reported—a likely contributor to waning debit volume. As acceptance grows and the central bank continues to invest, Pix could erode card use in the market and hinder networks’ merchant relationships. Countries are also linking their domestic systems, circumventing multinational titans.

Why it matters: With numerous brands already running RCS campaigns globally, especially in Android-dominant markets like India, Brazil, and Mexico, the US should see a surge in RCS adoption following the iOS update. This shift will not only improve communication but offer marketers a powerful tool to enhance customer interactions and achieve better outcomes.

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

Shein’s growth strategy: Shein is increasingly focused on rolling out and growing its online marketplaces, which recently launched in Brazil and the US. The marketplace has roughly 6,000 active sellers and accounts for about a third of the Brazilian total gross merchandise value, according to the letter.

The countries surveyed were Argentina, Australia, Brazil, France, Malaysia, Saudi Arabia, United Arab Emirates, the UK, and the US.

In November 2022, Netflix debuted its cheaper, ad-supported streaming tier in 12 key growth markets; Mexico and Brazil were among them. While much hype surrounded the launch, current subscribers in Latin America overwhelmingly said they prefer an ad-free viewing experience, according to a November 2022 survey by Livepanel.