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Canadians are especially reluctant to travel south at the moment: Air Canada reported a 10% drop in demand for bookings between Canada and the US for the April to September period, while border crossings between the two hit their lowest level since the pandemic in February.

The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

A more affordable YouTube Premium Lite plan—launched earlier this year in the US, Australia, Thailand, and Germany—is now rolling out to users in Mexico, Argentina, Brazil, Canada, and the UK at $7.99 per month. Premium Lite removes most video ads on YouTube and YouTube Kids but excludes music, downloads, and background play.

The strategy: The majority of US and Canadian consumers end up with tax refunds after filing, per Bankrate and Forbes. That means these banking customers who just filed their taxes in April will soon receive—or recently received—their refunds. And in such uncertain times, people want their banks to help them make the most of their money.

Mobile P2P payments are struggling to capture users in Canada. But banks and digital wallet providers can lean into their respective strengths to create a rosier outlook for growth.

In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.

Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.