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On today's podcast episode, we discuss the different futures AI could usher in, what Amazon鈥檚 store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Thanks to everyone for listening in to the Behind The Numbers show, an 蘑菇AV video podcast made possible by Trax. Sarah will be here on Wednesday for the retail show, for a conversation all about ageism in beauty.

The Home Depot and Lowe's have noted that many of the building materials and home improvement goods they sell are sourced from the US and Canada. However, they are still affected by ongoing weakness in the housing market and consumer hesitation to spend on major home projects.

Brands running loyalty programs have reported an increase in customer lifetime value, average order value, and customer retention, per a November 2024 Censuswide/LoyaltyLion survey of brands using Shopify in the UK, US, and Canada. But the loyalty space is crowded.

Video streaming adoption is declining but remains high. The survey found that 83.7% of respondents used video streaming services, down 2.5 percentage points YoY. However, streaming still outpaced the live TV viewership rate (79.0%). One of the largest YoY increases was in music/audio streaming adoption. Usage grew by 2.5 percentage points YoY to reach 65.1% of respondents.

Interactive Advertising Bureau of Canada (IAB Canada). Interactive Advertising Bureau Per煤 (IAB Per煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel. Magazine Luiza. Media, Ads + Commerce. Mercado Libre. MindgruveMacarta. Raia Drogasil. Sodimac. Walmart Chile. Walmart de M茅xico y Centroam茅rica (Walmex).

Videos tagged #MarshallsFinds generated 1.3 billion views on TikTok, while T.J. Maxx and Marshalls have a combined 5.2 million Facebook fans, according to The Wall Street Journal.

Advanced features go beyond current voice assistants, ranging from intelligent screenshot analysis and summarization to image creation and video editing. The next generation of devices includes the following:.

The Philippines was No. 2 in the region for video streaming adoption. With 95.9% of respondents using video streaming, it was slightly ahead of the regional average of 95.6%. That鈥檚 up from 92.8% five years ago. Time spent with digital media in the Philippines was among the highest in the region. Daily mobile device usage averaged 5:26.

鈥淭he Clogging鈥� video has since garnered more than 2.79 million views on YouTube. 鈥淚 do recognize broadly across staple [products] that there is increased consumer price sensitivity, so making sure we have the right value proposition is going to be important, Hsu said.鈥�

Canada will have 13.4 million podcast listeners in 2023, 6.8% more than last year. That total equates to just over a third of the population. Growth in Canada is slowing as well, given the maturation of the medium, but listenership will grow by an additional 2 million over the next four years. China will have the most podcast listeners in the world by 2025 and outstrip every region by 2027.

So let's head to TikTok and the most viewed TikTok video ever. This is as of May the eighth. This year was one from Zach King. Do we know Zach King? He's the guy who does these sort of visual trickery transition videos. He jumps in the air and then lands in a drink and things like that. Okay, cool.

Thanks to everyone for listening in to Behind the Numbers, an e-marketer video podcasts made possible by Zeta Global. Tune in Wednesday for the February edition of the Retailer Rankings episode with your host, Sarah Lieber.

Even France, the least penetrated country in Western Europe, will be above both Canada and the US this year. WhatsApp鈥檚 penetration rate among internet users in Canada will reach only 30.0% in 2026. To view the full forecast, click here. What does all this mean for marketers and advertisers?

Thanks to everyone for listening in to the Behind the Numbers show, an 蘑菇AV video podcast made possible by Trax. Wednesday, you can hang out with Sara Lebow, as she goes through March's most interesting retailers of the month list.

What about Canada, Paul? Where's Canada? Paul Briggs:. So there's a couple of different sources that we've been tracking to size the opportunity in Canada for retail media. One is the GroupM research that a few of us have already mentioned. So in 2022, it was roughly $3.5 billion dollars Canadian in terms of ad spending in retail media, and that's sort of nearing parody with TV, by the way.

Reels and Shorts are gaining users and adding ad options. They still lag TikTok in several key areas, but now is the time for video advertisers to give them another look.

Air Canada was recently forced to pay a customer $812.02 in damages and fees after a Civil Resolution Tribunal member ruled it was responsible for its AI chatbot鈥檚 false information. The potential for inconsistent tone, bias, and toxicity is also a concern. GenAI-powered chatbots have more personality than rule-based bots, and that distinctive 鈥渧oice鈥� can help improve engagement with customers.

I am speaking with Ethan and Paul Briggs, our Canadian principal analyst, and we're going to be talking a little bit more about one of the issues that we touched upon today, the fast or free ad supported streaming TV platforms around the world. Marcus Johnson:. Very nice. They'll see you then. Happy weekends.

Canadian Prime Minister Justin Trudeau resigned as the country scrambled to respond to Trump鈥檚 threats. India is mulling subsidies to lure consumer electronics manufacturers from China. Meanwhile, China鈥檚 policymakers are dusting off old strategies鈥攍ike allowing the yuan to weaken鈥攖o blunt the impact of impending tariffs.

He noted that this move into booming countries like India for podcast ad dollars mimics similar moves in the video streaming space. Podcast advertising is a hotbed of revenue growth for Spotify, and that bed is getting king-sized. We're going to stick with Spotify for the next story too as it looks to AI for podcast recommendations.

We break down consumer demand for emerging mobile banking features and bank performance by category to identify the most important tools Canadian banks should prioritize.

It's an eMarketer video podcast made possible by Walmart Connect.

The US and Canada, a now very mature market, added nearly three million subscribers in Q4, same number as they got during the tailwinds from the pandemic in Q2 2020 and overall a good year. If you don't look at Q4 but zoom out and look at the full year, they added 30 million new subscribers in 2023 versus less than 10 million additions the year before that.

I also think it's interesting that these numbers line up with so much of our data, including some of our most recent forecasts on things like time spent with connected TV, on cord cutters, on the crossing lines between the digital video and the traditional TV audience, meaning that video is surpassing traditional TV in terms of time spent.