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Financial institutions are vying with nonbanks for customers in a sluggish lending market. Updating their marketing, lending, and product strategies can help attract and keep customers, slowing the outflow to nonbank lenders.

How they鈥檙e doing it: Many owe their current success to addressing unmet needs of merchants in spaces where banks have been historically uncompetitive, like software as a service in restaurants or retail. Other fintechs have targeted lower-income customers that 产补苍办蝉鈥� have failed to serve due to lower unit economics and regulatory barriers.

Vacating the rule, rather than following the typical notice-and-comment process, would immediately scramble all the plans that banks and fintechs alike had made to comply with the new rules鈥攅rasing what clarity they had for how to access and move consumers鈥� private data in and out of legacy banks.

Consumers worldwide want more from their mobile banking apps. Here are three charts that examine what consumers are looking for and how meeting demand benefits banks.

Younger banking customers care more than their older counterparts about 产补苍办蝉鈥� diversity.

Our take: Bank account growth is projected to remain fairly stagnant over the next few years, which means financial institutions must find ways to reach new unbanked customers. While not all banking communities face such accessibility challenges, this case study is a reminder that every bank or credit union can consider new ways to make banking more convenient.

Despite stiff competition in the US from big banks and fintechs, Bunq sees an opportunity in serving globally mobile users with a digital-first approach鈥攕omething that could resonate with young, digitally savvy consumers. Can it work? Gen Zers in particular are rejecting the traditional 9-to-5 jobs, instead taking nontraditional approaches to saving and earning money.