蘑菇AV

Quick-service restaurants can show ads to shoppers running morning errands; entertainment brands can promote TV shows, concerts, and sporting events; ride-sharing apps can run ads next to the beer aisle on weekends, or during bad weather; local auto dealers can run ads for pickup trucks in the lumber aisle; and telecoms can run ads in the smartphone and tablet aisle.

Consumer packaged goods (CPG) video ad spending will also grow quickly as companies double down on branding. CPG will increase video spending by 22.9% YoY in 2024 to reach $17.07 billion. Growth will slow to a market average of 14.9% in 2025. Technology and media will lead in video ad spending growth in 2025. Both will increase ad spending by more than 17%.

By the following year, consumer packaged goods (CPG) brands had accelerated budget shifts to ecommerce and increasingly in the direction of Walmart. Nevertheless, Walmart still lagged in certain aspects of its offering. Key changes under Seth Dallaire鈥檚 leadership have jump-started momentum.

Amazon dominates retail media advertising. Amazon will capture 75.2% of the $45.15 billion US retail media advertising market this year, more than 10 times that of No. 2 Walmart Connect. Amazon Ads is even closing the gap with Google and Meta. The newest digital ad powerhouse is making the duopoly sweat, capturing 12.9% of the US digital ad market this year (behind Google鈥檚 27.1% and Meta鈥檚 19.5%).

Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?

The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.

To get the best deals, advertisers must keep abreast of these changes and look for discounts. Which trends should advertisers monitor to succeed in OOH? Traditional outdoor ads are here to stay. 蘑菇AV two-thirds of OOH ad dollars will go toward traditional placements through the end of our forecast period. Although the future is digital, advertisers should keep static billboards in their arsenal.

Top TV ads drive consumer engagement: Innovative creative and category-specific themes allow new brands to rival established giants in ad effectiveness.

Dynamic pricing plans risk alienating price-sensitive consumers: The mere possibility of variable prices is triggering anxiety over inflation and hurting trust in retailers

Brands in the electronics and gourmet foods sectors face a difficult challenge: The cost of advertising online is steep, but so is competition. Those that opt not to advertise to save money could cede ground to rivals. Still, higher conversion rates make it easier to justify spending and calculate return on investment.

When done correctly, it can impact 鈥減erfect store鈥� execution, category management, supply chain performance, marketing, branding, and advertising, giving brands what they need to improve shopper experience. Processing data is just the start. At Trax, we convert insights into action with our proprietary Signal-Based Merchandising approach.

For Google and Meta, this revenue stream is a small piece of the pie, but for Apple it鈥檚 the whole pie (mobile app install ad spending via the App Store will account for 97.3% of Apple鈥檚 ad revenues in 2023). Apple is so dominant in this one sphere that it is already on the way to becoming a global ad publishing giant.

Kroger leans into value: The grocer is hosting a big sale about a month before a crucial court hearing on its proposed merger with Albertsons.

That potentially spells trouble for companies that advertise and sell personalized forms of compounded weight loss drugs (think Hims & Hers), pharmacies that make them, and patients who have relied on these cheaper versions for the past few years.

Instacart leans on advertising to bolster its bottom line: The company鈥檚 advertising revenues grew 19%, significantly outpacing the 4% growth in the number of online orders on its platform.

Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.

68% of US internet users think marketing from national brands with local messaging makes ads more relevant and shows advertisers are investing in local communities, per a study from The Harris Poll and Locality.

Study reveals genAI鈥檚 impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

Amazon鈥檚 cost-cutting initiatives are beginning to pay off: The company鈥檚 North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.