Our forecast calls for search spending to rise faster than total digital ad spending. In Western Europe, digital ad spending will go up 8.9% in 2023, per our forecast. Search spending will top that at 9.2%. Across Europe, search will claim a higher share of digital ad spending in 2023 than in other regions. Brands鈥� best friend: Retail media will be a godsend for brands that use it wisely.
That鈥檚 more than double the amount of digital ad dollars that flowed through its coffers in 2022. By 2026, we expect the company鈥檚 digital ad revenues to nearly double once again to $1.90 billion and represent 6.7% of Latin America鈥檚 digital ad market. Go further: Check out the full report on Latin America Retail Media Trends 2024.
We expect global digital ad spending to total $776.98 billion in 2025, up strongly from last year鈥檚 $689.56 billion. North America will account for 46.5% of all digital ad spending, with Asia-Pacific (28%) and Western Europe (15%) following. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.