蘑菇AV

"You're spending a lot of money. Do you know where your ads are?'" Jonah Goodhart, co-founder and CEO of Mobian, said on our "Behind the Numbers" podcast, evoking the classic PSA. Meta announced in January it would replace fact checking with Community Notes, worrying advertisers about brand safety.

And so lots of headlines about how Google might be affected, how people are going to be looking for things online differently, and there's a Capgemini survey that I saw, 6 in 10 people have replaced traditional search engines with Gen AI tools. Now Google has a Gen AI tool, but I'm wondering Evelyn... And it's something we talked about last year, but now we're into a brand new year.

I'm chronically online and I think marketers, we want to have communities that are equally chronically online, but that's just not the reality. So if there are more streams then I see that as more chances for impact. (05:11):. And I think a good case study of that is our sustainability work with Lauren Bash. She's a climate activist as well as a content creator.

Marketers are now tasked with creating media in an ever-increasing number of formats鈥攊ncluding video and audio. These formats are not only labor-intensive to create, but also require specialized skills, such as knowledge of video editing software. The studio team at 蘑菇AV is small and has limited resources, but it鈥檚 tasked with producing labor-intensive video podcasts that publish twice a week.

Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. South and Southeast Asia in Perspective. Device ownership in South and Southeast Asia lags many regions globally.

On today鈥檚 podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.

Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.

"Sam's Club's in-store experience is really smooth, easy, and elegant thanks to technology," our analyst Zak Stambor said on a recent "Behind the Numbers: Reimagining Retail" podcast.

So we're seeing it a lot this year, we saw it a lot a few years ago, and we're going to keep seeing more of it, the evolution of the online creator. Jasmine Enberg (06:09):. And I love that you brought up the Super Bowl TV campaigns because I know, Nicole, you recently worked with a creator at Taco Bell to launch a TV ad.

Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Middle East and Africa in Perspective. This Middle East and Africa report highlights key takeaways from consumer polling in the five diverse countries that make up the region.

Digital media is dominant collectively, but no individual activity exceeds watching traditional linear TV. Streaming services, social media, digital audio apps, and the like will combine to occupy most of the average adult鈥檚 media time in 2024. But no standalone activity can compete with traditional TV.

No, I've built a couple of companies in the digital space. I'm currently building an AI company, as is everyone, and we're focused on reimagining brand safety and contextual. Marcus Johnson (02:27):. Very nice. Paul? Paul Verna (02:29):. I head up a team of analysts at 蘑菇AV, and I'm also an analyst myself. Marcus Johnson (02:36):. Jeremy? Jeremy Goldman (02:37):. Yeah.

Canada ranks near the top of the list of countries for average daily time spent with media, with digital formats driving consumption to new levels.

But I do think we've reached a point now where it's more about the risk of investing or investing more money into a tactic that is harder to measure than quote, unquote "traditional" digital media. And that makes sense.