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The newest updates are designed to further evolve Pinterest鈥檚 commerce capabilities and draw advertisers to the platform, positioning Pinterest as a key hub for influencers and a strategic source for advertisers to place ads where they鈥檙e likely to drive action.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Infinite Reality鈥檚 latest move suggests the metaverse isn鈥檛 done just yet: The company is buying virtual shopping platform Obsess in a move aimed at reimagining how brands connect with consumers online.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

This growth will outpace both digital and social ad spend growth, though influencer marketing will still account for a smaller share of overall marketing budgets. Companies like ShopMy and Mavely aim to serve brands鈥� desire to see metrics and a clear ROI behind their spending.

Lens integration sidesteps users to search without leaving the app. It sets up future monetization even if beta excludes ads and affiliate links鈥攆or now.

Financial institutions (FIs) will burst through the financial media network (FMN) door first cracked open in 2024. Chase made headlines in April by announcing its new ad business, followed by PayPal in May. They鈥檙e the most high-profile FIs to do so yet, signaling that FMNs could be a meaningful new revenue stream for the financial services industry.

Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Affiliate marketing revenues: Revenues generated by US-based creators via commissions earned from affiliate links in creator-generated content on social media and primarily user-generated video platforms (e.g., Twitch, YouTube); includes links from on-platform affiliate programs (e.g., TikTok Shop Affiliate), third-party vendors, retailers, and digital commerce platforms.

TikTok Shop鈥檚 demise could benefit Amazon, Etsy, and Temu: All three retailers are poised to scoop up spending in the event of a TikTok ban.

As social media strengthens its grip on consumers鈥� digital lives in 2025, political polarization, regulation, and a desire for deeper personalization will shake up the landscape.

In the near term, however, Amazon has a major incentive to nurture these alliances: They help solve Amazon鈥檚 issues with product discovery and creator commerce, which has become more urgent as the social platforms push further into product search. Sources. All 蘑菇AV Cookies. IZEA. SimplicityDX.