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It is like an online recommendation, directing you to a product/service website where purchases can be made. More than half of US consumers are aware of affiliate marketing.

Expect 2025 to be just as eventful in the digital arena鈥攚ith the same thorough analysis from our analysts in the year to come.

TikTok Shop is far from DOA, but early reports suggest its rollout hasn鈥檛 been easy. As TikTok works to build its livestreaming and in-app commerce business in the US, including by restructuring its commerce division, US merchants must decide whether the investment is worth it.

Behind the hype around composable commerce, there are pros and cons that retailers should consider before shaking up their business operations.

Gen Z鈥檚 digital 鈥渢hird spaces鈥� are the future of marketing: Brands need to get involved in these curated, tight-knit spaces and understand the culture to drive success.

Digital Commerce 360. goTRG. Happy Returns. Loop. Morning Consult. National Retail Federation. Salesforce.

So quick background, Meta shut down its live commerce features on Facebook and Instagram in late 2022 and early 2023. And this was a big part of its pivot away from features, especially commerce features that it didn't deem as working well enough or bringing in enough revenue because its ad business was suffering at the time.

How can brands and retailers succeed in the new era of mobile-first ecommerce?

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

Commerce media is an underused channel. The biggest channels for targeting SMBs are social media (59.6%) and email (59.1%), the 蘑菇AV and Intuit study found. Commerce/retail media networks are less used (17.2%). Commerce media networks can help marketers overcome their biggest hindrance to reaching SMBs: the size and diversity of the market.

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.

Generous returns policies have encouraged shoppers to buy online, but an unsustainable wave of returned goods is forcing retailers to rethink their strategies.

US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.

Asia-Pacific is key to TikTok鈥檚 growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?

YouTube has expanded its affiliate shopping capabilities and eligibility for the YouTube Partner Program in order to maintain the strength of its creator relationships. But livestream commerce may factor more into YouTube鈥檚 future.

Vendors must help mobile wallet providers increase transactions, add commerce features, and increase acceptance. Increase POS transactions: Streamline checkout by removing manual processes and optimizing customer rewards. Add commerce enablement features: Add features that help consumers manage their purchases and incentivize return visits.

The trend: Social messaging platforms are emerging as critical digital "operating systems" as they facilitate communication and commerce. Telegram reported $525 million in revenues for the first half of 2024, a 190% YoY increase in revenues. The platform generated $348 million from digital asset sales, while advertising revenues reached $120 million in the period.

Mcommerce sales growth will slow again this year as the market normalizes from the pandemic peak. But the channel is growing twice as fast as desktop as people do more online shopping on smartphones.

Mobile proximity payments鈥攖hose made in-store via mobile wallets鈥攚ill grow as they continue building a feature ecosystem that binds payments to users鈥� daily commerce.