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B2B ecommerce growth is outpacing B2B product and electronic sales growth. And ecommerce site sales are taking an increasing share of the market. Macroeconomic conditions, buyers’ preferences, and AI use are fueling increased digital transactions, particularly through third-party marketplaces.

The pullback from China’s two major spenders will lower advertising costs across their top digital channels. At the peak of their spending in 2023 and 2024, Temu and Shein ranked as the second- and third-largest digital retail advertisers in the US, per Sensor Tower—only Amazon spent more.

The rise of ecommerce players touting cheap Chinese goods is boosting online sales in Spain: AliExpress, Temu, Shein, and Miravia (Alibaba’s more brand-oriented marketplace) had a combined 9% share of the country’s ecommerce sales value in 2023, per a February 2024 report by Foxintelligence. The UK, France, Germany, and Italy are lagging on ecommerce growth.

The skew was most pronounced for cutting-edge applications like virtual goods and cryptocurrency payments. Methodology. The Ä¢¹½AV Luxury Survey was conducted by Bizrate Insights. 967 US adults ages 18 and older who have purchased at least one luxury item in the past 12 months were surveyed online between July 29 and August 22, 2024.

Cultivate online reviews. They’re as important as personal recommendations to Gen Zers. And while other cohorts look at price first, 33% of Gen Z consumers rated good online reviews as their most important consideration in selecting an insurer, nearly tying with price (34%), per an April 2023 ReMark survey.

The good news is that CTV makes it easy to manage creative swaps across multiple campaigns. Unlike linear TV, the right CTV platform will allow you to easily upload new assets and set them live that same day or pause them when needed. You can easily upload multiple videos to A/B test, or create a variety of campaigns to encapsulate your various audiences and targeting strategies.

Our digital shoppers and buyers forecast was issued in February 2025, before many of the Trump-imposed tariffs on foreign goods went into effect. The forecast reflects some economic disruption and assumes limited tariffs targeting only select trading partners. Digital buyer growth is stagnating.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.