蘑菇AV

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

So I have the same ingredients in different proportions, and I just throw in the leadership piece into the D2C strategy. So I guess it's sort of similar.

Could pharma D2C advertising be reined in? Incoming vice president JD Vance recently said on a podcast that he鈥檚 a big critic of pharma advertising. Vance wasn鈥檛 concerned with drug ads鈥� influence on consumers but rather that media companies don鈥檛 appropriately investigate the drug industry since they rely so heavily on Big Pharma鈥檚 ad dollars.

On today鈥檚 podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.

I think at eTail, that conference starts a little bit more around the direct to consumer. So there, I think it's a lot more about the connected experience, the true omnichannel or all channel and how there's commerce everywhere and how to really seize the moment.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Many brands, especially D2C ones, spent much of the 2010s relying on paid ads to reach Facebook and Instagram users. When TikTok started becoming more popular, several brands and small businesses found organic success on the platform, seeing massive boosts in both awareness and sales. Younger consumers are hard to reach with traditional ads on social media.

At the same time, it helps that both companies have multiple pricing tiers, enabling them to appeal to shoppers across income levels and capture spending from aspirational as well as affluent customers.

For October鈥檚 Unofficial Most Interesting Retailers list, we鈥檙e looking at eight retailers hoping to escape the ghastly realm of spooky deserted shopping centers and zombie malls. Gap, Amazon Fresh, and Victoria鈥檚 Secret lead our trick-or-treat bag of comeback brands.

That means any questionable behavior by Ebb could discourage consumers from subscribing to Headspace and hamper its D2C growth ambitions. Last year, a Belgian man died by suicide after six weeks of chatting with an AI chatbot鈥攖he chatbot encouraged him to do so.

鈥淚n today鈥檚 digital age, customers have more choices than ever, making customer loyalty a crucial part of the retail landscape,鈥� said Kacey Sharrett, head of global direct to consumer at GoPro. 鈥淎 strong loyalty program drives repeat business, enhances customer lifetime value, and fosters a connection between buyer and brand.鈥�.

Misleading ads and lax rules around influencer endorsements of prescription drugs on social media could drive regulators to work with social platforms to take a tougher stance on D2C healthcare advertising. Methodology. 蘑菇AV surveyed 1,391 US consumers ages 15 to 77 between December 7 and December 19, 2023.

And aggregated data shows us that in the US, for e-commerce, the time to conversion is about 10 days, so that's how long it takes for people to convert. Which means everything that click-based measurement is telling you, it is missing out on a big chunk of conversions that we are seeing on our end. And this data is available for advertisers to see for your own ad accounts as well.

Today鈥檚 consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.

Similarly, traditional CPG companies continue to spend heavily on social media to compete with D2C and white-label players. Read the full report, Q3 2024 Ad Spending Forecast and Trends.

Zooming out: Steinlauf鈥檚 departure comes as WBD faces financial strain, reporting a $10 billion net loss in Q2 2024 driven by declining linear TV revenues, though direct-to-consumer ad revenues from Max have shown growth鈥攁nd will be critical for the future.

Right, and they've already pulled some big levers, as you mentioned, Sara, with the Amazon returns hub and the Sephora shop-in-shops. And if those aren't enough to move the needle in a significant way, then I don't think adding brands or smaller shop-in-shops in bits and pieces is going to do much. Especially, their sales have been declining.

The survey measured patient satisfaction with direct-to-consumer telehealth providers and payer-led telehealth offerings. The study showed that experiences fluctuate considerably between telehealth players and even within individual providers. What drives a positive telehealth experience?

The news: Kate Spade New York launched a limited-edition plus-size line in collaboration with direct-to-consumer company Eloquii. Products are available in sizes 14 to 28, with prices ranging from $99 to $499. The collection is available exclusively on Eloquii鈥檚 website.

The opportunity for Talkspace: The company has been pivoting away from direct-to-consumer mental healthcare as patients struggle to pay for therapy out-of-pocket. Talkspace is now contracting with more health insurers to make its services more affordable.