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"Nobody knows what's going to happen and when," said our analyst Rachel Wolff on a recent 鈥淏ehind the Numbers鈥� podcast, about the potential impact of tariffs. "Everybody's just waiting until the last possible minute to figure out, will these actually go into effect?" Retailers are bracing for disruptions as President Donald Trump鈥檚 on-again, off-again tariffs on imports from Mexico, Canada, China, and the EU loom.

The news: Naspers-owned technology investor Prosus agreed to buy European food delivery giant Just Eat Takeaway for 鈧�4.1 billion ($4.3 billion). The acquisition will help round out Prosus' food delivery portfolio, adding a major European brand to its holdings.

But aside from Whole Foods, which it acquired, Amazon has struggled to find a winning formula because it has often failed to recognize the differences between online and offline shopping habits. Consumers visit Amazon online to quickly find what they need, but they go to physical stores to be inspired and discover products.

The new Premium Lite tier ditches extras like offline downloads but could lure budget-conscious users鈥攃hallenging traditional streamers and YouTube鈥檚 own Premium model.

New rules could hold ecommerce marketplaces liable for the sale of prohibited or counterfeit items. Shein is also under investigation for its business practices, adding another layer of uncertainty.

Wayfair is also focusing on curation to help shoppers find what they need. The Wayfair Verified stamp assures quality, with many items featuring editorial videos highlighting key features. This approach works鈥擶ayfair Verified items generate more than 20 times the average revenue per SKU. However, the retailer must also take steps to protect its bottom line in an unpredictable market.

Learn what Chase and other digital competitors have done to outrank traditional banks.

LinkedIn improves B2B ad tracking: New updates help marketers integrate first-party data, track long-term impact, and optimize campaigns.

Stricter oversight in the EU could also weigh heavily on Chinese ecommerce platforms鈥� bottom lines by forcing them to spend more on compliance or risk heavy fines.