蘑菇AV

The news: Younger consumers are spending more time with creator content and social media platforms and shifting away from film and TV, per Deloitte鈥檚 2025 Digital Media Trends survey. 56% of Gen Zers and 43% of millennials agree that 鈥渟ocial media content is more relevant to them than traditional content like TV shows and movies.鈥�.

Roblox has been popular with young game players for years. It brings in tens of millions of players every day. As more marketers explore activations on the platform, best practices are starting to take shape.

But Instacart鈥檚 attractiveness as an advertising platform also depends on the health of its core grocery delivery business鈥攚hich could face headwinds as grocers like Kroger invest in their own ecommerce capabilities and consumers look for ways to save on rising grocery bills.

鈥淎蝉 shopping capabilities expand on platforms like social media and CTV, commerce is becoming more connected to 尘别诲颈补.鈥�. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

The retailer is also selling Minecraft-themed merchandise, including 鈥淎 Minecraft Movie鈥� exclusives, on a dedicated page on its ecommerce site as well as on the Skyward Discord server. Walmart is all in: Walmart鈥檚 enthusiasm for the metaverse nearly rivals that of Meta.

Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

Marketing beyond the screen: Studios are embracing cross-industry partnerships, with "A Minecraft Movie" leveraging gaming, beauty, and food brands to expand its audience reach and deepen fan engagement before its release.

From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America鈥檚 digital economy.

New pre-home- screen video ads are sparking backlash as Roku鈥檚 monetization push clashes with users鈥� expectations for a paid device experience.

Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.

Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.

The company will integrate its technology with Shopify鈥檚 ecommerce platform, CEO Lance Riedel said in a LinkedIn post, 鈥渢o empower millions of merchants with smarter, more engaging product discovery.鈥�.

The rise of media mix modeling (MMM) will propel influencer marketing forward. MMM helps paint the bigger picture of influencer marketing investments. And as more brands scale their influencer programs, it will be a better tool to justify and sustain growth. B2B influencer marketing will surge. Expect some companies to put guardrails around employee content creation.

But on-site ad inventory is finite, and its worth to advertisers is inextricably tied to ecommerce traffic, which leaves most retailers at a disadvantage. Further adding to on-site woes, advertisers have begun to question the ROI of ads so close to the bottom of the purchase funnel. Retail media鈥檚 biggest players are maxing out their owned and operated surfaces.

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Zooming out: Consumers are validating marketers鈥� concerns as Canada, China, and the EU implement retaliatory tariffs. 91% of US shoppers are preparing to change their buying habits in response to the tariffs, with 41.4% planning on using sales or coupons, per Numerator, indicating that many might be hesitant to accept future price spikes.