蘑菇AV

Influencers overwhelmingly agree that Meta platforms like Instagram and Facebook will be the next big player in short-form video content if TikTok exits the market. Reels are Meta鈥檚 fastest-growing content type with over 200 billion cumulative views daily, per a Meta report. A standalone app could potentially increase that number, cementing Meta as a short-form video leader.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.

Snapchat enhances brand safety features: The changes stand in contrast with Meta scaling back its brand safety commitments.

Social video is getting an additional boost in daily time spent this year. It鈥檚 mostly coming from a less expected place鈥�Meta鈥攅ven as TikTok continues to dominate in total time spent.

I mean, Meta had a great quarter and I think in terms of the pie chart, I would say the majority of that, 70% probably can be contributed to the fact that they just have built a very strong ad business and the AI investments they've made there, whether it's for their algorithms or ad targeting are just really paying off and already Meta was a huge ad business.

India is a region to watch for marketers in 2025: Growing internet penetration is set to make the country one of the fastest-growing ad markets.

Meta鈥檚 EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Meta enhances ad tools with AI: New video and image features improve ad performance, boosting engagement and advertiser ROI.

Meta introduces new brand safety tools: Brands can now mute comments and block profiles on ads.

Forty-nine percent of Americans feel stereotyped by identity-based ad targeting: Overuse of these ads can fracture consumer trust. It might be time for brands to reconsider how they connect with consumers. Read online

Amazon has inked deals with most social media players鈥攊ncluding Meta, Snap, and Pinterest鈥攖o allow shoppers to purchase directly from Amazon ads on their platforms. The partnerships allow the company to take advantage of social media鈥檚 ability to drive impulse purchases, eliminating the need for it to have its own shoppable feed.

Facebook and Instagram get 75% of social ad money, but only 42% of social time. Despite TikTok鈥檚 user engagement prowess and lightning-fast ad revenue growth over the past few years, its user monetization still lags the Meta properties by a wide margin.

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

Most (72.6%) of social video ad dollars will go to Meta, but TikTok will remain the fastest-growing social video ad platform in the US. Advertisers have committed to social video. A combination of its popularity with consumers, precise targeting capabilities unavailable on linear TV, and social video鈥檚 lower costs have spurred this shift.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Meta unveils creator features at AWNY: Advertisers will be able to forge stronger relationships with creators and rely on their image.

Meta is bringing its conversational AI assistant, Meta AI, to its Quest VR headsets in the US and Canada鈥攔eplacing basic voice commands with a more sophisticated assistant you can talk to naturally. The integration of voice AI into these face-worn devices represents a step toward more immersive human-computer interactions in VR.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The European Court of Justice ruled that Meta and other platforms can鈥檛 use sensitive personal data for ads, a move that challenges current adtech business models.

Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.