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Established in France in 1968 as a media agency. Acquired by Dentsu in 2013 through its purchase of Carat parent Aegis. Part of Dentsu Media. Key clients: Intel, Pampers, Ikea, Mastercard, Heineken. Havas Media Network (Havas). Media unit of the French holding company. Specialties include programmatic buying, performance marketing, out-of-home (OOH), social media, and experiential marketing.

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

In 2024, DOOH advertising will account for two-thirds (67.0%) of total out-of-home (OOH) advertising spend in the UK, compared with about a third in the US (34.8%) and Germany (32.1%), and a fifth in France (21.3%). UK grocery retailers are leveraging existing screens and adding more as they chase in-store retail media revenues.

The momentum was sustained in 2024 as France hosted the Olympics, with 9.6% growth (three times the global average) and total sales of $28.30 billion. Luxury sales in France will continue to track slightly above worldwide rates through 2028. India is poised for double-digit growth. The world’s most populous country accounts for just 2% of global luxury sales, according to Barclays estimates.

View our forecasts for grocery retail sales in the UK, Germany, France, Italy, and Spain.

As a result, more than a third (34%) of ecommerce retailers in the UK, US, Australia, Canada, Germany, France, Italy, and Spain plan to increase their delivery charges in 2024, per a November 2023 study by ShipEngine and Retail Economics. But consumers don’t want to pay extra for delivery.

Wero is also live in Germany and France. It will launch in the Netherlands and Luxembourg soon. Why it matters: EPI is a coalition of major European banks, credit institutions, and other payments firms developing a unified, real-time payments system throughout Europe to challenge US-based players like Visa, Mastercard, and PayPal.

Both were among the top three most downloaded retail apps in France, Germany, and Italy in 2023, per a January 2024 report by Data.ai. Temu is among the top five most-visited online retailers in the UK, Germany, Italy, and France, per Similarweb. They are eyeing further European expansion.