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Key stat: 53% of US consumers love or like playing video games, according to April 2024 data from Collage Group. Among Gen Z, that figure increased to 72%.

This was triple the rate of some regions, where gaming on mobile devices is much more common. Nearly three-quarters (73.3%) of respondents owned a desktop/laptop. This helps explain why time spent with mobile devices was lowest in Western Europe. Germany. Time Spent With Media. Time spent with mobile devices saw the biggest regional gain YoY in Germany.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

Stricter age restrictions and bans on unauthorized gambling links take effect March 19, reflecting both child safety concerns and shrinking sports-betting ad revenue.

Premium sites will become more important ad platforms. Traffic will still flow to destination sites, whether they鈥檙e OTT video, games, creator platforms, or top news and lifestyle sites. Search advertising inventory and retail media traffic may dip. This may not doom search engine advertising, but it will increase competition for premium ads adjacent to answers.

Microsoft bets big on AI and cloud, but TikTok acquisition could reshape its ad strategy: Investors weigh future growth against spending risks and competition.

If that were to occur, the increased ad supply could encourage marketers to spend more on CTV. The cost per ad unit could also decline as inventory becomes less scarce. When the Interactive Advertising Bureau (IAB) polled marketers in February, it reported that the biggest ad spend cuts due to tariffs would come from social media, gaming, and linear TV.

But also consider unique channels like beauty salons, medical offices, and gaming platforms for partnerships, marketing, and advertising. Create engaging content and communities. Collaborate with creators to produce content such as beauty tutorials and product reviews.

Traditional search includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; includes contextual text links, paid inclusion, paid listings, and SEO. Gaming excludes advertising on esports or gaming video content; includes advertisements placed within games on mobile platforms.

Some of the prohibited services were well-known globally, including short-video apps TikTok and Kwai (also known as Kuaishou), AliExpress, Shein, WeChat, gaming app PUBG Mobile, Baidu, and UC Browser. But despite some public disappointment with the bans, time spent with digital media in India has climbed steadily since 2020, per our forecast.

Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube鈥檚 own best practices for Shorts ads from its ABCDs of effective video ads guide.

US ad spending faces a slowdown: Economic uncertainty, tariffs, and inflation are prompting advertisers to cut budgets, with 2025 ad growth forecasts declining.