蘑菇AV

Netflix cuts its expensive AAA gaming division, indicating anxieties about long-term, high-cost games projects. Focusing on smaller IP-based projects could better align with its business model.

Advertise on podcasts. Gen Z is increasingly adding podcasts to their entertainment repertoire, so it鈥檚 important to tap into the format. Notably, podcast ads are embedded in the episode and cannot be skipped, unlike regular ads on ad-supported tiers of digital audio platforms. Leverage digital gaming to reach niche communities. Digital gaming is a common social activity among Gen Zers.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by 蘑菇AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

Manufacturers without their own ad tech can rely on Ventura to build their advertising businesses. TTD isn鈥檛 just focusing on TV manufacturers. Green said it is also hoping to partner with airlines, hotel chains, and video game console manufacturers to bring its operating system to their screens and help them scale their ad businesses.

This was triple the rate of some regions, where gaming on mobile devices is much more common. Nearly three-quarters (73.3%) of respondents owned a desktop/laptop. This helps explain why time spent with mobile devices was lowest in Western Europe. Germany. Time Spent With Media. Time spent with mobile devices saw the biggest regional gain YoY in Germany.

Premium sites will become more important ad platforms. Traffic will still flow to destination sites, whether they鈥檙e OTT video, games, creator platforms, or top news and lifestyle sites. Search advertising inventory and retail media traffic may dip. This may not doom search engine advertising, but it will increase competition for premium ads adjacent to answers.

Key stat: 53% of US consumers love or like playing video games, according to April 2024 data from Collage Group. Among Gen Z, that figure increased to 72%.

If that were to occur, the increased ad supply could encourage marketers to spend more on CTV. The cost per ad unit could also decline as inventory becomes less scarce. When the Interactive Advertising Bureau (IAB) polled marketers in February, it reported that the biggest ad spend cuts due to tariffs would come from social media, gaming, and linear TV.