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AppLovin revenues come from ad-driven engagement and measurable results, not just clicks or impressions. Foroughi stated that every download is an explicit user choice. Foroughi also emphasized AppLovin explicitly prohibits the collection of children鈥檚 data and ensures partners adhere to this policy, and does not work with data brokers.

Read the full report, US In-Game Ad Revenues Forecast 2024.

A majority (60%) of US consumers would be willing to answer surveys or take polls to earn rewards from brands, according to an October 2023 Ebbo survey, and more than a third are amenable to playing games or providing ratings or reviews.

The most popular category of subscriptions among all consumers is digital media, followed by delivery services, gaming, and food and groceries, according to SurveyMonkey. Subscription OTT connected TV platform ad spending will grow 40.5% this year to reach $7.54 billion, per our March forecast.

Restrictions could limit sales in key regions, reducing revenue and stifling reinvestment in R&D. Limiting exports could hinder collaboration with international researchers and partner companies like WPP, slowing the overall pace of AI development and potentially squandering the US鈥� perceived six- to 18-month advantage on AI over China, per the Associated Press.

Evaluate marketing spend across channels. Emphasize the importance of marketplaces. More like this:. For many Gen Zers, product and brand discovery happens on social media. Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Retail media will make up one-fifth of worldwide digital ad spend this year.

Gaming isn鈥檛 a popular pastime. Central and Eastern Europe and Western Europe are the only regions in which less than an hour per day is spent gaming. Time spent with gaming in Central and Eastern Europe has stayed stagnant, at 43 minutes, since H1 2021, but it hasn鈥檛 decreased in the last year (unlike in the rest of the world).

Instead, it invested in TikTok, metaverse, and gaming ads. And Nationwide has shifted to digital to measure the efficiency of its tactics, according to CMO Ramon Jones, as quoted in an October 2022 report by AdAge. Some insurers are resuming spending as rate actions soften.

Mobile game advertising will account for only 3.9% of mobile ad spending in 2024, far less than the 10.9% of mobile time spent on gaming. Brand advertisers remain cautious, which is keeping the digital ad growth rate steady. Consumers are lingering longer in their favorite apps. Nine of 10 (91.4%) mobile minutes are spent in apps.

Streaming services have been under great pressure to reduce expenses this year, causing many to slash original content spending. But AI has powerful creative potential. Companies like Adobe have made strides to make AI commonplace in creative fields, and the technology is already used for many purposes in animation and video game development that could be applied to Disney films.

Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.

In 2026, influencer marketing spending growth will slow to 8.4%, but that doesn鈥檛 necessarily indicate waning interest in the sector. A slowdown is natural as the industry matures. Plus, our influencer marketing spending forecast excludes paid media, affiliate marketing, and channels outside of social media. So total spend going into this sector is likely much larger.

Davidkhanian says tactics like coupons or cash back if you spend a certain dollar amount can help consumers find value in your brand and also build loyalty. 4. Lean into loyalty and memberships. 鈥淚 think retailers need to find different ways from a marketing perspective of how [to] get customers to come back and feel like they鈥檙e gaming the system and getting a good deal,鈥� Davidkhanian said.

X鈥檚 ad business is beginning to recover. But the return to growth is complicated, and there鈥檚 still a long road ahead for X鈥檚 ad revenues to reach pre-Elon Musk levels.

On today鈥檚 podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Zooming out: Sweeping layoffs across multiple industries last year, including tech, media, video games, and retail, left a large pool of unemployed workers vying for new roles and increased competition in the job market. LinkedIn product manager Rohan Rajiv said the job search process is not only about 鈥渓abor market dynamics鈥� but also a lack of transparency, per Engadget.

Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.

Virtual platforms offer brands valuable insights: Roblox activations generate significant consumer engagement and real-world revenues.

Gaming excludes advertising on esports or gaming video content; includes advertisements placed within games on mobile platforms.

CTV devices now account for a significant amount of time consumers spend with digital media. That鈥檚 a major reason why time spent with digital video will exceed time spent with TV this year.

Social media and gaming will drive this trend. 2. QR-launched AR will rejuvenate out-of-home (OOH) advertising. Pandemic-fueled QR code use will continue, with more than 94 million users this year, Wurmser said. That also made OOH more accessible, offering a richer ad experience for consumers and trackability for advertisers.

Key takeaway: Lack of transparency and communication over Microsoft鈥檚 gathering of children鈥檚 data could see Nintendo, Sony, and cloud gaming services grab Xbox鈥檚 market share.

There are three notable exceptions: Messaging platforms like WhatsApp, gaming platforms, and services with educational content including YouTube are exempt from the regulations. This isn鈥檛 a blanket ban: Users 15 and under will still have access to platforms that allow them to see some content without creating an account. What now?

The New York Times has done this by expanding its gaming offerings. Journalist-owned 404 Media achieved profitability in just six months by serving content to niche communities and keeping overhead costs down. And Slate is doing better than ever by publishing its own niche content and podcast. For advertisers, make sure you鈥檙e not relying on low-quality websites.