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Showcase the opportunity for gaming and educational apps and content. Consider device-specific ad strategies. More like this:. 5 key stats on Gen Alpha: Brand impressions, learning opportunities, and online attitudes. Teens ramp up spending on beauty, pull back on shoes, apparel. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox.

The trend: Scarcity still sells. Even as consumers become more budget-conscious, limited releases continue to spark outsize demand and buzz. Our take: Consumers are drawn to the new, the novel, and the exclusive. That鈥檚 why limited releases continue to deliver results. They create urgency and give brands a way to protect margins鈥攅ven at a time when many shoppers are rethinking their overall spending.

As Google rolls the product out more broadly, publishers could still see significant traffic declines, which could lead advertisers to spend elsewhere.

The challenge: Three in 4 US consumers (76%) plan to reduce spending if tariffs cause prices to rise, according to a survey by CivicScience. Toys are a discretionary purchase that shoppers can easily put off. That helps explain why Hasbro expects toy industry sales to be 鈥渞elatively flat.鈥�. Looking ahead: While Hasbro鈥檚 Q4 results beat analysts鈥� expectations, its revenues still fell 15% YoY.

Discord expands ad offerings: The company is launching Video Quests for mobile in June 2025, incentivizing ad engagement with in-game rewards as it broadens its advertiser appeal beyond gaming.

It鈥檚 not just music platforms like Apple Music or YouTube Music with their own versions: Gaming platform Steam, grocery service Instacart, and many other apps across industries also roll out end-of-year personalized campaigns.

Star Wars has generated $12 billion in total revenues, but only $1.2 billion of that came from theatrical releases, emphasizing the importance of diversifying revenues beyond box office earnings.

Read the full report, US In-Game Ad Revenues Forecast 2024.

Gaming. Mobile gaming introduced AR to a vast audience. Games like Pok茅mon Go, which uses AR to overlay virtual features on the real-world gaming environment, showcase the technology's potential for engaging, interactive experiences. Launched in 2016, the game has been downloaded over 1 billion times and has generated more than $6 billion in revenues. Social media.

The most popular category of subscriptions among all consumers is digital media, followed by delivery services, gaming, and food and groceries, according to SurveyMonkey. Subscription OTT connected TV platform ad spending will grow 40.5% this year to reach $7.54 billion, per our March forecast.

AI and ad revenues lift Microsoft鈥檚 fiscal Q1: Company鈥檚 AI-powered ad platforms draw advertisers amid enterprise cloud gains.

Evaluate marketing spend across channels. Emphasize the importance of marketplaces. More like this:. For many Gen Zers, product and brand discovery happens on social media. Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Retail media will make up one-fifth of worldwide digital ad spend this year.

Instead, it invested in TikTok, metaverse, and gaming ads. And Nationwide has shifted to digital to measure the efficiency of its tactics, according to CMO Ramon Jones, as quoted in an October 2022 report by AdAge. Some insurers are resuming spending as rate actions soften.

Streaming services have been under great pressure to reduce expenses this year, causing many to slash original content spending. But AI has powerful creative potential. Companies like Adobe have made strides to make AI commonplace in creative fields, and the technology is already used for many purposes in animation and video game development that could be applied to Disney films.

Gaming isn鈥檛 a popular pastime. Central and Eastern Europe and Western Europe are the only regions in which less than an hour per day is spent gaming. Time spent with gaming in Central and Eastern Europe has stayed stagnant, at 43 minutes, since H1 2021, but it hasn鈥檛 decreased in the last year (unlike in the rest of the world).

Books, consumer electronics/tech, and video games follow only travel, insurance, and banking services as the categories consumers worldwide most prefer to buy online, according to a July 2024 from YouGov. Over three quarters (78%) of US consumers say that reviews from other customers are influential in their online purchase decisions, per September 2024 AfterShip data.

Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.

A majority (60%) of US consumers would be willing to answer surveys or take polls to earn rewards from brands, according to an October 2023 Ebbo survey, and more than a third are amenable to playing games or providing ratings or reviews.

X鈥檚 ad business is beginning to recover. But the return to growth is complicated, and there鈥檚 still a long road ahead for X鈥檚 ad revenues to reach pre-Elon Musk levels.

And that translates to sports betting revenues of about 13 billion. So obviously, the amount in revenue is a fraction of the money that's actually wagered. So we can talk about a market size, say, in terms of the revenues around 13 billion, but that's going to go up to close to 18 billion by 2026. And again, this has gone from virtually zero in 2018. (10:19):.

Recent examples like PlayStation's 鈥淚ntergalactic: The Heretic Prophet鈥� demonstrate how product placement is evolving, with Porsche-branded spaceships and Adidas sneakers integrated into gaming environments.

Mobile game advertising will account for only 3.9% of mobile ad spending in 2024, far less than the 10.9% of mobile time spent on gaming. Brand advertisers remain cautious, which is keeping the digital ad growth rate steady. Consumers are lingering longer in their favorite apps. Nine of 10 (91.4%) mobile minutes are spent in apps.