Adoption among the cohort will mark an 11.7% uptick in 2024, compared with a 1.7% growth rate for millennials, 2.4% for Gen X, and a 0.4% decline among baby boomers. Apple Intelligence aims to revitalize Siri. The upcoming Apple Intelligence suite could yield significant upgrades to Siri鈥檚 capabilities, potentially increasing both iPhone sales and Siri usage if the features function as promised.
Gen Z will lead in social network user penetration in the UK this year鈥攐vertaking millennials and well ahead of Gen X and baby boomers. Gen Z is thus beginning to have a more meaningful impact on overall usage trends. Social Network Users by Generation/Age.
For all other generations, banking on their mobile devices is No. 1, cited by:. 64% of Gen Zers. 68% of millennials. 55% of Gen Xers. Online banking comes in second for each of those groups. But they don鈥檛 agree on their third-place options. Millennials and Gen Zers prefer banking at an ATM after online banking. Gen X prefers banking at a branch over ATMs.
By 2026, genAI use among internet users is expected to reach 58.4% of Gen Z and 58.0% of millennials, compared with 40.5% of Gen X and 20.1% of baby boomers, per our forecast. This high adoption rate among younger generations will increase the overall share of consumers comfortable engaging with brands through conversational interfaces. GenAI has marketplace relevance across generations.