蘑菇AV

鈥淯nderconsumption core鈥� trends on TikTok: 3 in 5 Gen Zers are following the trend, leading many to cut back on online shopping.

69.0% of US baby boomers are willing to wait for a worker to unlock a product when they see it in the store, according to Numerator. That figure is much lower for millennials (56.5%) and Gen Zers (57.2%).

Voice assistants fumble the AI revolution: Despite genAI advancements, Big Tech鈥檚 assistants face stalled growth and disinterest from older users鈥�Gen Z and parents of Gen Alpha might be their saving grace.

Forty-five percent of Gen Zers ages 10 to 18 report turning to video games to deal with negative emotions鈥攖his includes 66% of boys (compared with 23% of girls), according to Gallup. What does this mean for advertisers? Invest in banners on genAI sites and apps. Teens are embracing genAI as a regular part of their digital activity.

蘑菇AV clients' top 10 '24 topics : CTV led ad growth, AI drove innovation, and retail media surged, while TikTok and Gen Z reshaped the landscape.

The news: TikTok tweens and teens who make popular 鈥淕et ready with me鈥� skincare routine videos may be harming their skin. The takeaway: Amid the closer social media scrutiny, skincare health brands should be clear about products that are not made for young skin. Social media teams need to be aware and proactive when interacting with tween and teen content creators.

Despite new safeguards, Meta faces backlash after chatbots discussed sexual topics with teens, threatening trust among parents, regulators, brands, and the celebrities lending their voices.

Despite mental health concerns and corporate distrust, teens still find value in social platforms鈥攅specially for connection, creativity, and emotional support.

2025 vision: Social platforms expect creators, Gen Z, and older users to wield more influence as a TikTok ban looms.

64% of teens said major tech companies like Google, Apple, and Meta don鈥檛 care about their mental health or well-being, and 62% don鈥檛 believe they will protect their safety at the expense of profit, according to a January 2025 Common Sense Media report.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

Meta under fire on multiple fronts: Teen-targeting claims, a high-stakes FTC trial, and Chinese advertiser pullback could reshape the company鈥檚 ad model.