蘑菇AV

Gen Z is the critical force in digital buyer growth. Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z. The pace of Gen Z digital buyer growth will be fastest between 2024 and 2026, before tapering off significantly, making the near-term period a critical era for brands and retailers to capture Gen Z loyalty.

But Gen Zers are less familiar with the company鈥檚 purpose, Cha said. Visa wants to remind consumers what it does and how it supports their everyday credit and debit card transactions, per Cha. Our take: Including creators in its campaign can help Visa make the most of its ad spend.

Shoppers are more comfortable than ever using BNPL鈥攁nd not just during the holidays. Buy now, pay later (BNPL) volume will hit $18.5 billion this holiday season, with Cyber Monday alone accounting for just shy of $1 billion in spend, per Adobe. That鈥檚 27.6% more than BNPL holiday sales volume in 2022.

Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

Neutrogena debuts product line on TikTok Shop in a bid to woo Gen Z skincare obsessives: The brand hopes to regain market share in the dermatological space after ceding ground to L鈥橭r茅al鈥檚 CeraVe and La Roche Posay.

Gen Z is the first mobile payments-native generation. By 2028, 67.8% of US adults will be mobile wallet users, per our forecast. Gen Zers are already way ahead: 85.1% made an in-store or online payment using their phone in 2023, according to Federal Reserve Bank of Atlanta.

Gen Z consumers of beauty and skincare products are most attracted to brands for their pricing (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing is a bigger influence for older consumers, cited by 61% of those ages 18 and older.

The news: Gen Z鈥檚 digital communities鈥攌nown as digital third spaces鈥攁re increasingly essential to how brands drive buying decisions, as Gen Z remains the predominant source of digital buyer growth. Social media use is increasing quickly for Gen Z, growing 7.7% in 2024 compared with 1.8% for the general population.

Younger consumers鈥� attitudes toward drinking mirrors their approach to health and wellness. 53% of US Gen Zers want brands they patronize to support mental health, according to a survey from ICSC and Big Village. Gen Z engages heavily with skincare brands, prebiotic soda, and brands that support their sleep.

Exclusive experiences like this are helping Amex to win over millennials and Gen Zers

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, price comparisons drive online shopping, consumers consider their grocery necessities, and retail media proves its effectiveness to consumer packaged goods (CPG) brands.

Each generation navigates its health journey differently. Here鈥檚 what marketers need to know about tailoring their strategies to reach Gen Zers, millennials, Gen Xers, and baby boomers at each stage.

Digital technologies are reshaping customers' in-store payment experience. Here鈥檚 what payment providers must know about in-store payment digitization trends.鈥�

Branded food items like a cake in the shape of Coach鈥檚 signature Tabby purse or ravioli with Louis Vuitton鈥檚 monogram logo are social media catnip, helping to keep those brands front-and-center with luxury-obsessed Gen Z and millennial consumers.