蘑菇AV

On today鈥檚 podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Arielle Feger, and CEO and Founder of Ageism Is Never In Style庐 Jacynth-Bassett.

Millennials were born between 1981 and 1996; Gen Xers between 1965 and 1980; and baby boomers between 1946 and 1964. Gen Z has diverse interests but limited digital platforms to explore them. Gen Z is in a transformative stage. Around 36% of Gen Zers are between ages 12 and 17, according to the US Census Bureau. Those 18 and older are still finding their footing in adulthood.

Per Bloomberg research cited in a 2024 Knight Frank report, 66% of millennials are determined to invest in ways that don鈥檛 harm society or the environment, versus 49% of Gen Xers. They鈥檒l look for green investment portfolios, provider divestment from fossil fuels, and tools like carbon trackers. Concierge services.

Adoption among the cohort will mark an 11.7% uptick in 2024, compared with a 1.7% growth rate for millennials, 2.4% for Gen X, and a 0.4% decline among baby boomers. Apple Intelligence aims to revitalize Siri. The upcoming Apple Intelligence suite could yield significant upgrades to Siri鈥檚 capabilities, potentially increasing both iPhone sales and Siri usage if the features function as promised.

Gen Z will lead in social network user penetration in the UK this year鈥攐vertaking millennials and well ahead of Gen X and baby boomers. Gen Z is thus beginning to have a more meaningful impact on overall usage trends. Social Network Users by Generation/Age.

For all other generations, banking on their mobile devices is No. 1, cited by:. 64% of Gen Zers. 68% of millennials. 55% of Gen Xers. Online banking comes in second for each of those groups. But they don鈥檛 agree on their third-place options. Millennials and Gen Zers prefer banking at an ATM after online banking. Gen X prefers banking at a branch over ATMs.

By 2026, genAI use among internet users is expected to reach 58.4% of Gen Z and 58.0% of millennials, compared with 40.5% of Gen X and 20.1% of baby boomers, per our forecast. This high adoption rate among younger generations will increase the overall share of consumers comfortable engaging with brands through conversational interfaces. GenAI has marketplace relevance across generations.