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Smaller sales can produce big results: Once again, Amazon is using category-specific sales events to drive increasingly cautious consumers to spend.

Still, the retailer will account for just 8.1% of total ecommerce sales this holiday season to Amazon’s 42.1%, giving it significant runway for growth. Go further: Read our US Holiday Shopping 2024 report and our US Holiday Ecommerce Sales Benchmarks: Q4 2024.

Beauty, despite strong holiday sales, cut its full-year forecast after a 36% YoY profit drop and a weak start to January. The China challenge: L'Oréal and Estée Lauder face steep sales declines in China. L'Oréal’s North Asia Q4 sales shrank 3.6% on a like-for-like basis, or -3.1% on a reported basis, while Estée Lauder’s Asia-Pacific net sales plunged 11% YoY during the quarter.

After a disappointing holiday season, Kohl’s announced plans to close 27 underperforming stores across more than a dozen states to improve profitability. Meanwhile, Macy’s expects sales to be at or slightly below its previous guidance of $7.8 billion to $8.0 billion.

Banks have an opportunity to build trust by recommending relevant products and engaging on social media.