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Over half (53%) of US adults ages 18 to 29 will use TikTok for holiday shopping this year, per ESW.

Amazon is projected to take the lion鈥檚 share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.

Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.

US ecommerce back-to-school and holiday growth trends are usually pretty similar, but this year, growth will diverge. US ecommerce back-to-school and holiday spending growth were within 1 percentage point of each other in both 2020 and 2021, and closer to 4 percentage points apart in 2022, during a holiday season impacted by inflation, supply chain issues, and geopolitical concerns. This year, we forecast a US back-to-school ecommerce growth rate of 1.5%, slower than our forecast 11.3% holiday retail ecommerce growth.

US households boosted spending in October as inflation eased: That鈥檚 a positive harbinger for the holiday season.

Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.

Retailers' Q3 earnings show signs of optimism ahead of the holiday season: Foot Locker, Dick鈥檚 Sporting Goods, Best Buy, and American Eagle each beat expectations as shoppers continue to spend.

Overall retail spending will rise 4.5% to $1.328 trillion for the 2023 holiday season.

US internet users are expected to spend an average of $1,652 this holiday season, exceeding pre-pandemic figures, according to Deloitte. This marks a 13.5% YoY growth rate from 2022, when average spending was $1,455.

US ecommerce sales will grow 9.3% to reach $1.137 trillion in 2023, per our forecast, thanks to cost-conscious consumers looking for better deals and an increasing number of digital grocery buyers. As 2023 wraps up, ecommerce will go out on a high note, with online holiday sales growth outpacing brick-and-mortar sales.

Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format鈥檚 interactivity and ability to grab viewers鈥� attention to drive holiday sales.

It鈥檚 official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let鈥檚 dig into the data as retailers take a deep breath and ready themselves for what鈥檚 shaping up to be a pretty busy holiday season.

It was a happy holiday season for several retailers: Lululemon, Abercrombie & Fitch, Crocs, and Pandora are among the companies that beat expectations over the final months of 2023.

With the start of Q4, the holiday season is officially here. That means holiday returns will be piling up soon.

Gen Zs plan to splurge this holiday season: The cohort is more likely than any other generation to increase spending this year, according to new research provided exclusively to Insider Intelligence.

If Cyber Five trends hint at what to expect from the rest of the holiday season, expect buy now, pay later (BNPL) to be a big hit.

Gen Z favors a range of product discovery methods, cost-conscious spending patterns, and flexible payment options. Here are three crucial insights and actionable strategies to help brands capture Gen Z鈥檚 attention鈥攁nd dollars鈥攖his holiday season.

鈥橳is the season for a deluge of holiday ads, as everyone tries to score a piece of the $1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers鈥攁nd maybe even have a little fun.

Apparel and consumer electronics could get a boost from the back-to-school and holiday seasons. But home improvement may have a ways to go before the category rebounds.

Mobile is driving ecommerce sales growth, with 43.2% of the $1.137 trillion in US ecommerce sales we project for this year. As mcommerce sales rise, retailers are innovating to get a piece of the $491.14 billion pie. Mobile commerce will be especially vital this holiday season. Some 79% of US online shoppers shopped via mobile during the Cyber Five last year, according to Bizrate Insights data cited in a Forrester report.

Walmart, TalkShopLive, Qurate expand livestream commerce options to bring in holiday shoppers: But celebrity guests may not be enough to overcome limited consumer adoption and awareness.

With Black Friday just a week and a half away, the holiday shopping season is upon us. And for every perfect gift that consumers cross off their lists, there鈥檚 bound to be one or two that miss the mark. Retailers are already preparing for the inevitable pile up of returns, which is good because those costs can swell quickly.

From Goop and the New York Times to TikTok creators, everyone is putting out a gift guide this year, trying to get a piece of this year鈥檚 holiday sales pie, which we forecast to reach $1.31 trillion in the US.

Amazon seems poised to beat its lowered expectations: While the retail giant predicted its slowest-ever holiday season growth, analysts expect the retail giant鈥檚 Q4 sales still rose 6% YoY.

鈥淸This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,鈥� said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A. As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it鈥檚 also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.