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The fiber-optic cable will connect major global regions in a 鈥淲鈥� shape, linking the US, India, South Africa, and Australia and make Meta the sole owner and user of the cable. This gives it dedicated infrastructure to address growing internet traffic in the region. Meta鈥檚 Facebook, Instagram, and WhatsApp currently account for 10% of global fixed and 22% of mobile internet usage, per Sandvine.

Outage tracking website Downdetector recorded over 600 reports from the UK and more than 400 from the US early on, with disruptions also affecting users in South Africa and India. Microsoft 365鈥檚 website was also affected. Microsoft鈥檚 Service health website indicated there were no more issues at 2:20pm EST. Related outages?

The company has hired 200 creative employees in Colombia to meet demand and could pursue similar moves in India. The Big Four advertising agencies like Omnicom have also worked to diversify their offerings to serve as a one-stop shop for various client needs. Our take: A revealing business change is the amount of revenues Edelman generates from 鈥渢op鈥� clients.

Meanwhile, Instagram is rolling out location-sharing features in select markets, including the US and India, with 300 new stickers across 17 packs, or themes, to faciliate engagement. Why it matters: Messaging functionality has become the foundation of platform engagement and monetization strategies. Controlling user messaging allows platforms to funnel activity toward revenue-generating features.

The Asia-Pacific region, particularly China, leads retail media growth, with India expected to see retail media surpass search advertising revenues by 2025. Channel shifts:. Linear TV will maintain 72.6% of global TV ad revenues in 2025, despite a declining share. Streaming will represent 37.5% of US TV ad revenues by 2029.

A quote from their CEO Fernando Fernandez said, "There are 19,000 zip codes in India. There are 5,764 municipalities in Brazil. I want one influencer in each of them.". Rachel Wolff:. I think it makes sense. Our own research shows that social media is Gen Zs favorite place to discover new brands and products.

India will be the only megamarket to make the top 10 list. Brazil, Mexico, and Russia are also relatively large economies set for impressive ecommerce growth, but unlike India they鈥檙e not in the $100 billion ecommerce club鈥攁 threshold only six countries have crossed as of the end of 2023. Every country we track will post positive ecommerce growth in 2024.

India is mulling subsidies to lure consumer electronics manufacturers from China. Meanwhile, China鈥檚 policymakers are dusting off old strategies鈥攍ike allowing the yuan to weaken鈥攖o blunt the impact of impending tariffs. Even if the final plan is narrower than a universal 20% duty, tariffs will upend the status quo.